#410 - Salon Owner: Your Stylist Wants You To Hear This
Thriving Stylist Podcast
Britt Seva
4.7 • 2K Ratings
🗓️ 3 November 2025
⏱️ 30 minutes
🧾️ Download transcript
Summary
Is your business at a breaking point? Are your top-performing stylists whispering about a walkout in the break room? Like the seasons, there's a change in the air, and you answered 'yes' to these questions, then this episode is a lifeline for you and your business.
The truth is, your stylists don't want to leave, but they can't stay in a model that's stuck in 2010. The industry is deep into "The Great Divide," forcing salon owners to reckon with a new normal, and I unpack it all in this one.
In this episode, I explain the radical shift in stylist expectations and reveal the exact steps you must take in your business, from prioritizing high-level digital marketing to embracing rapid growth over stability, which will lead to you retaining your best stylists.
It's time to stop cutting corners with outdated coaching. Your team wants you to thrive and keep the doors open so you can grow together, so press play to hear the truth and take your next best step.
If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Get yours now at www.thrivingstylist.com/wealthiestyearyet/!
The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/.
Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/!
With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/.
Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!
If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this.
Learn more at: https://thrivingstylist.com/podcast/
Transcript
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| 0:00.0 | Do you feel like you were meant to have a kick-ass career as a hairstylist? |
| 0:05.0 | Like you got into this industry to make big things happen? |
| 0:08.0 | Maybe you're struggling to build a solid base and want some stability. |
| 0:12.0 | Maybe you know social media is important, but it feels like a waste of time because you weren't seeing any results. |
| 0:17.0 | Maybe you've already had some amazing success, but are craving more. Maybe you're |
| 0:21.9 | ready to truly enjoy the freedom and flexibility this industry has to offer. Cutting and coloring |
| 0:27.2 | skills will only get you so far, but to build a lifelong career as a wealthy stylist, it takes |
| 0:32.6 | business skills and a serious marketing strategy. When you're ready to quit just working in your |
| 0:37.4 | business and start working on it, |
| 0:39.0 | join us here where we share real success stories from real stylists. |
| 0:42.7 | I'm Britt Siva, social media and marketing strategist just for hairstylists, and this is |
| 0:47.1 | the Thriving Stilist podcast. |
| 0:51.3 | What is up and welcome back to the Thriving Stylist podcast. |
| 0:54.5 | I'm your host, Brits Siva. |
| 0:55.9 | And this episode's very different. |
| 0:57.7 | I've never done anything like this before. |
| 1:00.6 | There's a change in the air, like the changing of the seasons. |
| 1:04.3 | Part of what's going on in the industry is because of what I've been referring to as the |
| 1:08.2 | Great Divide. |
| 1:09.4 | It's a big shift in consumer behavior. It's a big |
| 1:12.3 | shift in our industry at large. It's a shift in the way that salons work with distributors. |
| 1:18.7 | It's a shift in the way that marketing works. It's a shift in stylists awareness of how business works. |
... |
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