#411 - When To Decrease Your Prices
Thriving Stylist Podcast
Britt Seva
4.7 • 2K Ratings
🗓️ 10 November 2025
⏱️ 26 minutes
🧾️ Download transcript
Summary
What if I told you that strategically lowering your prices could be the smartest financial move you make this year? Every stylist comes to me wanting to raise their rates, but the truth is, sometimes you are simply overpriced for your market. If you are experiencing a drop in demand or struggling to keep your long-term clients, you have to diagnose the real issue before making a knee-jerk mistake. Today, we are having the conversation you never hear: When is it actually appropriate to decrease your prices?
This is something I've never talked about on the podcast before, and I'm revealing the big questions you must answer before changing a single price. Most importantly, I'll share the key mistake I made in my own salon and show you exactly how to insulate your business with a marketing plan and confident client verbiage, ensuring you secure your market position and come out financially ahead.
Let's stop guessing on pricing and start strategizing!
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Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!
If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this.
Learn more at: https://thrivingstylist.com/podcast/
Transcript
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| 0:00.0 | Do you feel like you were meant to have a kick-ass career as a hairstylist? |
| 0:05.8 | Like you got into this industry to make big things happen? |
| 0:09.1 | Maybe you're struggling to build a solid base and want some stability. |
| 0:12.5 | Maybe you know social media is important, but it feels like a waste of time because you |
| 0:16.1 | weren't seeing any results. |
| 0:17.9 | Maybe you've already had some amazing success, but are craving more. Maybe you're |
| 0:21.9 | ready to truly enjoy the freedom and flexibility this industry has to offer. Cutting and |
| 0:26.9 | coloring skills will only get you so far, but to build a lifelong career as a wealthy |
| 0:31.5 | stylist, it takes business skills and a serious marketing strategy. When you're ready to quit |
| 0:36.6 | just working in your business and start working on it, |
| 0:39.0 | join us here where we share real success stories from real stylists. |
| 0:42.7 | I'm Britsiva, social media and marketing strategist just for hairstylists, |
| 0:46.3 | and this is The Thriving Stilist Podcast. |
| 0:51.5 | What is up and welcome back to the Thriving Stilist podcast. |
| 0:56.4 | I am your host Britsiva. And today we're talking about when to decrease your prices. This is something I don't think I've ever talked about |
| 1:00.6 | in the podcast. I've coached a very small handful of stylists through it. It's not something I coach |
| 1:05.6 | too often. We'll talk about why somebody would consider decreasing their prices when it's appropriate, |
| 1:12.4 | because there are times where it is. |
| 1:14.2 | What can happen if you do it wrong? |
| 1:15.7 | What can happen if you do it right? |
| 1:16.8 | We're just going to explore the conversation. |
| 1:20.3 | Generally speaking, when people come to me asking about decreasing your prices, |
... |
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