Two years ago, Brad Jacobs wrote a book called How to Make a Few Billion

Dollars. I covered it all the way back on episode 335. In the two years since the book has come out,

Brad has made a few more billion dollars. So his new book has the appropriate title of

How to Make a Few More Billion Dollars. Brad was kind enough to send me an early copy of the book so I could read it

and do an episode on it. So I want to jump right in the introduction. In the introduction, he talks about

why he wrote this book. He said after the first book, I started getting inquiries from people

on topics that it didn't cover enough or at all. This sequel provides answers to those questions.

And he states why he would be qualified to write

such a book. He says, I start companies from scratch, assemble teams capable of extraordinary

success and turn abstract ideas into billions of dollars of tangible value. But this is my favorite

thing about Brad is how much he talks about managing his mind and how over his nearly five-decade career,

he has learned the tools to turn an imperfect mind into a mind capable of building billions

of dollars of value. And so he says, but I'm far from perfect. Psychologist Albert Ellis

nailed it when he said, we're all valuable, fucked up human beings.

Will count me among them?

And so in the introduction, there's a series of what I would call like stand alone ideas from Brad.

I just made a list and I just want to share some of those with you.

First is this great description of just the magic of company building.

So he says for me, creating shareholder value isn't just financial.

It's about bringing something extraordinary into existence from absolutely nothing. Imagine this.

One moment, you've got an idea. And before you know it, you're looking at 150,000 employees,

billions in profit, and a soaring stock price on the New York Stock Exchange. It is the ultimate

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