407: Chasing Likes and Views is Killing Your Content
Your Virtual Upline Podcast
Bob Heilig
4.9 • 1.7K Ratings
🗓️ 19 January 2024
⏱️ 25 minutes
🧾️ Download transcript
Summary
Are you chasing likes, comments, and views? In this episode, I make the argument of why doing this is actually killing your content, and it's one of the biggest reasons why you're not successful on social media! Your goal with your content in 2024 should NOT be to go viral, and today I reveal what you need to be doing instead. I also share the results that we're seeing with our own content strategy!
On January 25th I'm hosting a free workshop titled The 3 Steps to Consistent $8k Months In Your Business This Year, and in it I'll be giving you the solution to the 3 problems I talk about in this episode. You can get all the details and grab your spot now at this link!
Listen to Learn
3:22 - How social media is currently in a recession and the shifts brands are making that we need to be paying attention to
7:53 - Why it's important to realize that chasing virality isn't an actual strategy, plus what happens when you trade your authenticity for the opinion of others
10:09 - A special ask for you regarding how you can support this podcast and its message
12:01 - What a effective content strategy looks like and the biggest piece that I see missing when it comes to this
16:17 - Why niching is such an important piece of an effective content strategy
20:06 - Some of the things that we are doing right now in our content strategy and the results we are getting with it
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Transcript
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| 0:00.0 | Hey Bob here and welcome back to the Your Virtual Upline Podcast where we give network marketers the mindset, strategies, and skills that |
| 0:16.2 | you need to build a business and life of your dreams. |
| 0:20.3 | Hey Bob here, welcome back to the show episode four hundred and seven today. |
| 0:28.0 | I want to make the argument for why I believe that you chasing likes, comments, and views is actually killing your content |
| 0:37.6 | and it's one of the biggest reasons why you're not successful on social media today. |
| 0:42.8 | Your goal with your content in 2024 |
| 0:46.6 | should not be to go viral. |
| 0:49.6 | You know, there's been such an obsession |
| 0:51.7 | in this space for the last five years with virality. |
| 0:56.2 | We judge our successor failure by how many likes did you get? |
| 0:59.8 | How many comments? |
| 1:00.6 | How many views did you get? |
| 1:02.3 | It's come down to our sense of self-worth is based in how our |
| 1:06.2 | social media posts perform. You know, it's like, I see this all the time, and I was reminded by this. Just this this week we released some new training in our |
| 1:14.9 | Love Served Grow program and one of the assignments that I gave people was a specific prompt for a post. |
| 1:24.0 | And the first training of this particular program, |
| 1:28.0 | I thought, if I can just kind of pat myself on the back for a second, |
| 1:31.0 | I thought was a really great training and there were so many |
| 1:33.7 | things that we had them do in there that I was so excited for them to kind of |
| 1:36.9 | get the value from but there was one little thing that I did I had them post on |
| 1:41.2 | social media a specific prompt and all of the feedback that we got from the first week was it didn't work and we had all these people posting in our group. |
| 1:52.7 | I did what you said and I posted and I didn't get any comments and |
... |
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