#406 - He Paid $1,000,000 For The General Sheds… Then Everything Changed with Josh Duncan
The WHTL Podcast - Whitetail Deer Hunting Tactics, Stories & Expert Guests
Jake Hofer
4.9 • 616 Ratings
🗓️ 10 March 2026
⏱️ 47 minutes
🧾️ Download transcript
Summary
On this episode, we break down how:
- The General antlers sold for $1 million, making them the most expensive ever.
- The purchase was structured through installment payments, not cash.
- Photos surfaced showing two stickers had been shaved off decades ago.
- The discovery removed the rack from the North American Shed Hunters Club records.
- Additional sheds from the same deer surfaced over 60 years after discovery.
- The General's typical frame is still considered historically unmatched.
- The antlers' story highlights the unregulated and controversial antler collecting world.
- Josh now sees himself as the caretaker of the deer's legacy, not the owner.
- A documentary about The General is being produced to tell the full story.
- The mission now is to restore respect for the deer despite human manipulation.
And So Much More!
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Transcript
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| 0:00.0 | What did your wife say? Like, you want to spend a million dollars on a pair of antlers? Well, I didn't tell her. Really? No. The first time I told her was after the sticker, you know, pictures came out. So basically, they'll summarize the conversation. Like, yeah, it was a million bucks I spent on those general antlers. And they got kicked out of the record book, you know, basically 40 days after I bought them is when the pictures came out. And that automatically takes them out of the North American Shetowners Club. Yeah. Because they've been altered. Manipulated. And she said to me, she goes, Josh, how's it going? |
| 0:38.5 | Good. |
| 0:38.8 | How you doing, man? |
| 0:39.5 | I'm doing great. |
| 0:40.3 | This is, I've been looking forward to this since we first chatted. |
| 0:44.0 | Jonathan York, I said, hey, do you think I get Josh's information? |
| 0:46.8 | And he sent it right away and I called you and you're like, yeah, man, I'd love to do a podcast. |
| 0:49.8 | So, Josh, you bought the general. |
| 0:52.1 | It's been making a lot of waves and it's made a lot of waves since you bought it. And we're at the Iowa Deer Classic right now. And I felt like it was about this time last year. There was a lot of stuff going on. But before we get into this, I have a lot. I want to ask you, sincerely. Tell us a little bit about how you bought the most expensive pair of antlers, still least known to man, this past year? Like, how did that transpire? Because I have so many questions. I usually don't have this many questions, but I have so many questions I want to answer. Yep. Oh, man, I'm happy to dive in. It's been a, it has been a wild ride for sure, Jake. What really brought me to want to buy the general, I read about the deer and when I was a |
| 1:29.3 | freshman in college in North American White Tail, but infatuated with, I mean, obviously because it was, would have been the world record if it was taken by a hunter. That was a lot of intrigue, but just the look of the antlers, the typical look, that right antler, when you look at the brow time, the two and the three and the four and the five, |
| 1:44.7 | it's just magical. I've loved the deer. I have loved the deer since 1996 when I read about it. |
| 1:51.4 | So fast forward to a lot of things, hunting got in the beginning, been successful in the self-storage |
| 1:56.7 | space, been blessed with, you know, a farm and a ranch in Kansas with a lodge. And we went to |
| 2:03.8 | look at the property, walked inside. The guy had taxidermy on the wall, a ton of like 170 to 200 |
| 2:08.0 | inch Kansas white tails. And I'm like, man, this place feels magic. Closed on the property, |
| 2:14.0 | went back, and the deer are gone. Unfortunately, the guy took his deer with him, which obviously was part of the deal, but the room definitely felt empty. I was like, man, I don't have |
| 2:23.2 | enough taxidermy to bring into this space to make it feel magical again. How do I make this, put the |
| 2:29.1 | aura back to this lodge? There is a real estate for a living, and there is a very distinct feeling when you walk into a |
| 2:35.7 | cabin or something like that and you just see well that's why we do white tail cribs like there's |
| 2:39.2 | just so many memories you can see the excitement of whoever you know shared those stories or even |
| 2:42.8 | just unique pieces of art for example um yep and so are you leading to that you had to fill that |
| 2:48.8 | room up somehow and you didn't have enough time to kill 20 years for the big deer exactly i want i'm i'm an impatient you know christian businessman like |
... |
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