405. AMMA — What it Takes to 10x Everything

The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill

Entrepreneurship, Management, Marketing, Business

5.0 • 539 Ratings

🗓️ 9 October 2025

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

You can grind your way to $1M, but you’ll never grind your way to $10M. In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill break down what it really takes to 10X a law firm. From the early days of sheer hustle to the bold bets that build unforgettable brands, this conversation explores the mindset, courage, and leadership shifts required to make the leap from incremental growth to exponential impact. Here’s what you’ll learn: Why the grind gets you from $0 to $1M, but only leverage and delegation get you to $10M How courage-driven decisions, such as giving away a Tesla or booking a Super Bowl stadium, changed everything The leadership evolution that begins when you stop being the doer and start empowering others to win Exponential growth is not about working harder. It is about thinking bigger and leading differently. ---- 05:17 – The grind that gets you from $0 to $1M and why it will not get you to $10M 07:38 – The shift from doing everything yourself to building leverage through people 11:30 – Why best-known beats best and how bold marketing bets changed everything 15:25 – The courage behind putting the Game Changers Summit in Mercedes-Benz Stadium 20:15 – How the pandemic forced a leadership evolution and shifted focus to helping others win ---- Links & Resources: Give and Take by Adam Grant Shoe Dog by Phil Knight Tesla Mercedes-Benz Stadium PlayStation ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 403. AMMA — How To Scale Beyond Growth Basics 390. Passion, Process, and Pitmaster Wisdom for Law Firm Leaders with Rodney Scott 382. What It Takes to Build a $100M Legal Business with Chris Dreyer

Transcript

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0:00.0	If you want to blow up your brand into 10x your brand, then you're going to have to do some
0:07.4	things that make you uncomfortable without the guaranteed payoff of any sort of immediate
0:11.8	success.
0:19.3	I'm Michael Logel, founder and CEO of Crisp, the nation's number one law from growth company.
0:24.1	I've built my business through practice, not theory.
0:26.9	Crisp started with just $500 to my name and has grown to over eight figures in revenue over the last few years,
0:32.2	earning a spot on the Inc 500 list of the fastest growing private companies in America.
0:36.6	Our approach has been to take
0:37.7	everything we've learned about generating massive growth within our own organization and help
0:41.9	the country's most ambitious and committed law firm owners do the same for theirs. In each episode
0:46.2	of this podcast, I sit down with innovative market leaders from the legal industry and beyond
0:50.4	to learn from those who thrive in the face of adversity, challenge the status quo,
0:54.7	and define what it means to be a true game changer.
0:57.9	This is Jessica, head of coaching strategy at Crisp, and today we're flipping the script
1:02.5	for another special edition episode to get Michael's take on, the crucial decisions that make
1:07.4	it possible to 10 extra revenue, the strategies that take a brand from
1:11.1	unknown to best known, and the personal breakthrough that transformed his leadership and decision
1:15.9	making. How do you want to be remembered when this is over? And I thought about that, and once
1:20.2	that question popped in my mind, I was like, well, I don't want to be seen as somebody that
1:23.9	when things got hard, retreated. And instead, I said, look, if we're going to support all of our law firms, then we need to be leading from the front.
1:32.3	That's coming up on the Game Changing Attorney podcast. Hello and welcome to a special edition of the AMMA.
1:49.5	It is the 100th AMMA.
	...

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