403: Hollywood Secrets for Effective Business Storytelling with Matthew Luhn

How to Be Awesome at Your Job

How to be Awesome at Your Job

Sharpening, Decisions, Interview, Selfhelp, Fun, Speaking, Education, Careers, Skills, Money, Training, Meaning, Career, Thinking, Mental Health, Business, Health & Fitness, Success, Collaboration, Winning, Self-improvement, Mockaitis, Writing, Development, Wins

4.5 • 1.1K Ratings

🗓️ 20 February 2019

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

Movie story consultant Matthew Luhn shares the key principles and approaches for making compelling, emotionally-resonant stories--even if you’ve got a “boring” work topic You'll Learn: Two story elements that keep an audience hooked The three key flavors of emotion The universal six story themes About Matthew: Matthew Luhn is a writer, story branding consultant, and keynote speaker with over 25 years’ experience at Pixar Animation Studios, with story credits including the Toy Story and Monsters, Inc. franchises, Finding Nemo, UP, Cars, and Ratatouille. Alongside his work in Hollywood, Luhn trains CEOs, marketing teams, directors, and professionals on how to craft stories for Fortune 500 companies, Academy Award-winning movies, and corporate brands grossing billions of dollars worldwide, advice he’s packed into his new book, The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond. To learn more, visit matthewluhnstory.com. View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep403 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Welcome to the How to Be Awesome at Your Job Podcast, the show where brilliant professionals share how to sharpen the universal skills required to flourish at work.
0:10.0	Enjoy more career fun, wins, meaning, and money.
0:14.0	With your host, Pete McKitis.
0:16.0	Hello and thanks so much for joining us here for episode 403 with Matthew Lund.
0:22.0	This one is a fun one and maybe among the most
0:25.7	emotional ones I also got emotional way back in episode 14 with a powerful story from
0:30.4	Dr. Marsha Reynolds but here we're talking about story and the power it has to stir up feelings and we got Matthew Lund who is a master's storyteller has observed, consulted, and developed a deep expertise
0:43.1	when it comes to stories.
0:44.5	So you'll learn one, two story elements
0:46.4	that keep an audience hooked, two, the three flavors of emotion,
0:49.8	and three, the universal 6 story themes.
0:52.6	So if you want to check out the show notes or the transcript
0:54.2	or the links to items we referenced,
0:55.8	you'll find it over at awesome at your job.
0:57.1	Com slash F four zero three.
0:59.1	Now here's Matthew story.
1:00.5	Matthew Lund is a writer, story branding consulted, and keynote speaker with over 25 years. story, Monsters, Finding Nemo, Up, Cars, and Retitoui.
1:13.8	Alongside his work at Hollywood, Lund trained CEOs, marketing teams, directors, and professionals
1:18.2	on how to craft stories for Fortune 500 companies, Academy Award-winning Movies, and Corporate Brands grossing billions of dollars
1:24.9	worldwide.
1:25.9	He's packaged much of that good advice in his new book, The Best Story-Stars, How to Leverage
1:30.4	Hollywood Storytelling in Business and beyond. You can learn more by
	...

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