402 - What is Bourbon's Biggest Threat?

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 23 March 2023

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

Bourbon's rise in popularity has been a monumental shift in consumer behavior, but the reality is that it could all come crashing down really quick. Ryan, Fred, and Kenny spend some time on this episode and think about what are those threats to bourbon? We all have ideas on why it became so popular but what are those outside influences that we have no control over? Fred gives a brief history on the bourbon glut era and that starts spurring other ideas that could hurt bourbon's popularity such as overzealous health advocates, new spirits on the rise, government taxes, or the next generation of consumers? Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about heritage brands. Is there an issue with grains, raw material, and barrel shortages? How has the lack of staffing in the service industry impacted bourbon? What caused the first glut and what can we do to prevent that? Did tariffs make an impact on bourbon or was it not really hindered? Are health reports becoming a scare tactic to reduce alcohol consumption? Is there any spirits that could be the next rise of vodka and kill whiskey? Could taxes be a big burden on stifling bourbon? Could the next generation just not like bourbon and kill it off? What happens if bourbon producers have too much greed or there is consumer fatigue? Support this podcast on Patreon

Transcript

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0:00.0	Yeah, because, I mean, you know, you watch Mad Men, and then there's six Betty Draper's pregnant, Huffin Sigs during Manhattan's, you know.
0:07.8	Like, wait a minute.
0:08.6	Now, you know, if you're drinking as a female, even though it's okay to drink like a glass or wine or two, but...
0:14.5	Not a doctor, but yes.
0:15.9	Not a doctor, sorry.
0:17.0	I don't know. sorry.
0:38.5	This is Burbin Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews with people making the bourbon whiskey industry happen, and I'm one of your host, Kenny Coleman. Bourbon's rise in
0:42.9	popularity has been a monumental shift in consumer behavior, but the reality is that it could
0:48.5	all come crashing down really quick. Ryan Fred and myself, we spend some time on this episode
0:53.7	and think about what are those
0:55.5	threats to bourbon.
0:56.8	We all have ideas on why it became so popular, but what are the outside influences that
1:01.5	we have no control over?
1:03.7	Fred spent some time and gives us a brief history of the bourbon glut era, and then
1:08.5	that starts spurring other ideas that could hurt bourbon's popularity,
1:12.4	such as overzealous health advocates, new spirits on the rise, government taxes, or maybe even
1:18.0	the next generation of consumers. Well, I hope you enjoy this week's episode. And now here's
1:23.6	Fred Minnick with Above the Char. I'm Fred Minnick, and this is Above the Char.
1:33.0	This week's idea comes from my good friend Perry at This is My Bourbon Podcast, who wrote me on January 16th of 2022 on Twitter.
1:42.7	Do Heritage Brands Still Matter to Distilleries? We're going to be doing an episode on Twitter. Do heritage brands still matter to distilleries?
1:45.8	We're going to be doing an episode on this soon.
1:49.1	I want to hear your take.
	...

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