401: Streetwear Icon Bobby Hundreds on the Fear of NFTs and Building a Healthy Brand Culture

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 23 March 2022

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

Bobby Hundreds started his entrepreneurial journey by creating a purpose and community through The Hundreds streetwear brand. Now, Bobby is taking his brand culture mindset to the world of NFTs with the project Adam Bomb Squad. From writing his book This is Not a T-Shirt to building one of the most successful streetwear brands, Bobby continues to have an education-first mindset to his projects. Through Adam Bomb Squad, Bobby invites his community into NFTs with patience, trust, and understanding. So if you're new to (or scared) of crypto and the metaverse, don't worry. Bobby was in your shoes 2 years ago and is ready to bring you along the journey to understanding how NFTs can help elevate your brand. Listen to Nathan and Bobby discuss: The validation of seeing his first-ever hoodie worn at the mall Why the best brands act like the best of friends How one confusing Tweet led to an onboarding journey to NFT Why NFTs are the "Trojan Horse" of crypto adoption Why Adam Bomb Squad launched with a 25,000 collection of NFTs instead of 10,000. Spending 4 months educating The Hundreds community about NFTs before launching their project The unforeseen challenges due to the fast-changing trends and pace of NFT culture While you'll never have time to build if you don't stop and observe And much more brand and NFT advice... Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

Transcript

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0:00.0	This is episode number 401 with Bobby Kim of the Founder Podcast.
0:06.9	What you need is thirst.
0:08.7	You need to be a thirsty human who is intent on learning.
0:12.7	It's a really fascinating exploration of human potential.
0:18.4	The Founder Podcast.
0:20.9	Even the greatest entrepreneurs had help. If you were... The Founder Podcast.
0:24.2	Even the greatest entrepreneurs had help.
0:27.7	If you want to learn from the most successful founders on the planet,
0:29.5	you are in the right place.
0:33.1	Branson, Mark Cuban, Tony Robbins, Tim Ferriss, Ariana Humpington, Steve Case, Gary V, Sophia Amoroso, Barbara Corcoran, Damon John.
0:37.3	Learn from the greatest minds in business
0:39.2	today with interviews hosted by Nathan Chan. This is not your average entrepreneur podcast,
0:45.1	the founder podcast. Hey guys, thank you so much for tuning in. Before we start today's episode, I just want to let
0:58.6	you know that our goal at founder is to help entrepreneurs succeed however we can by giving
1:04.2	away high quality content in the form of interviews, blog posts, podcasts, YouTube videos,
1:10.4	you name it. We put out so much content to help you.
1:13.5	And another interesting project that we're working on right now is partnering with world-class
1:18.4	founders like Damon John, Alexa von Tobel, Greta Van Riel, and so many more to teach crucial
1:24.4	skills like negotiation, finance, e-commerce, and so much more. So if you'd like to
1:31.7	get access to these free trainings with founders like this, which is 100% free, just go to founder.com
1:39.1	forward slash free. Okay, so now let's talk about today's episode. Hey guys, welcome back to another episode of the show.
1:47.4	Now, there's no brand that is more synonymous with streetwear and street culture than the
	...

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