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Bourbon Pursuit

401 - Analyzing the Bourbon Market with Dixon Dedman

Bourbon Pursuit

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9866 Ratings

🗓️ 16 March 2023

⏱️ 60 minutes

🧾️ Download transcript

Summary

The stock market and the bourbon market share one thing in common. They are both impossible to time. If you get in at the right time, maybe you don't have to wait tens of years to make a return on your investment, but if you're too late then you could see a decline. However, in bourbon, there seems to be one person that has time working in his favor, and that's Dixon Dedman. We invite Dixon to come on the show for a third appearance to talk about a few things because it seems like his timing is always perfect. He sold Kentucky Owl to Stoli after being on the market a short period of time, but now that he is officially done with Kentucky Owl we ask him about how he feels and what he learned through the process. After leaving Stoli, he worked with The Brindiamo Group, who we also had on the podcast back on episode 182, and he worked for them for a short period of time where he got an inside glimpse into brand and investment consulting. And now, he's launching his own brand called 2XO which is perfect in this current climate when bourbon is hot and double barreling might be even hotter. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about rubbing whiskey on your hands to nose. Are you still making fried chicken on the weekends? Do you have any regrets after selling Kentucky Owl to Stoli? What did you take away and learn from working with Stoli? How did your relationship with Brindiamo begin? How many barrels are there on the open market where people are flipping them? What profiles or types of bourbon do you like to work with? Is 2XO and Kentucky Owl going to be similar or different? Is there a healthy pipeline of barrels to continue building the brand? @dixon_dedman Support this podcast on Patreon

Transcript

Click on a timestamp to play from that location

0:00.0

Is an avalanche bigger than a flood?

0:03.5

Like, what's, what's tsunami?

0:05.5

Monsoon, monsoon.

0:06.7

Sunami?

0:07.4

Sunami.

0:19.6

This is Bourbon Pursuit, the official podcast of Bourbon, bringing to you the best in news,

0:25.4

reviews, and interviews with people making the bourbon whiskey industry happen. And I'm one of your

0:30.3

host, Kenny Coleman. The stock market and the bourbon market, they share one thing in common.

0:35.4

They're both impossible to time. So if you get in early

0:38.5

enough, maybe you don't have to wait 10 years to make a return on your investment. But if you're

0:42.9

too late, then you could potentially see a decline. However, in Bourbon, there seems to be one person

0:48.4

that has timing working in his favor, and that's Dixon Deadman. We invite Dixon Deadman to come on

0:54.1

the show for a third

0:55.0

appearance to talk about a few things, because it seems like his timing is always perfect. He sold

1:00.1

Kentucky Out of Stoli after being on the market for a short period of time. But now that he's

1:04.9

officially done with Kentucky Al, we ask him about how he feels about it and what he learned

1:09.7

through the process.

1:16.0

After leaving Stoli, he worked with the Brindiyamo Group, who we also had in the podcast back on episode 182.

1:21.6

And he worked for them for a short period of time where he got an inside glimpse into brand and investment consulting.

1:28.0

And now, he's launching his own brand called 2XO, which is perfect in this current climate when bourbon is hot and double barreling might even be hotter. Well, with that, enjoy this

1:33.1

week's episode. And now here's Fred Minnick with Above the Char. I'm Fred Minnick, and this is Above

1:40.3

the Char. This week's idea comes from Stephen Hill, who writes me on fredminic.com.

...

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