What's up guys? This is Andy back with another Amazon quick tip. This is a question that was asked

on my weekly Q&A call with my coaching students. Enjoy. Follow-up question here. What is

considered a good click-through rate? Now, I've mentioned this before,

but I'll say it again. Industry averages when we're talking Amazon advertising click-through rate

when you're looking at that column. 0.3%. 0.30% is like Amazon average, like across all

categories. So if you look in your Amazon advertising, you look in the CTR column, and you see 0.3%

that is like, okay, I'm like, I'm on average with like the industry, that's pretty good.

Like that's a pretty good place to be.

0.4% would be considered good, in my opinion.

0.5% or higher. I would consider that a great click-through rate.

Now, now, there's kind of some nuances to this, though.

Those click-through rates, when we're talking Amazon advertising,

let me actually, let me pull mine up really quickly.

Kind of the nuances to this and when we're talking click-through rate

is your click-through rate could be affected dramatically by placement. So I'm in my Amazon advertising account just looking

at like the last seven days. So this is the column we're really looking at right. CTR click through

rates. So we're saying, okay, what's a good click through rate? So you right here at the bottom,

in the last seven days across the board from all campaigns, we're saying, okay, what's a good click-through rate? So right here at the bottom, in the last

seven days, across the board from all campaigns, we're looking at a 0.52%. So I'm considering that

a great click-through rate as far as my whole account is concerned. However, if you kind of just

look through some of these random campaigns I have set up here. Some of these are like really high.

1.8, 2.8, 1.4.

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