This is a great saying that goes like this.

Plan for success. Expect some failure. Learn from failure. Well, I go back to a story that I recounted in Korea of Calling, which is this, there's a point in the book and a point

in my life where I had anticipated that the community, this, you know, million person community

that I had created Best Camera, my camera app for, I was anticipating there would be a demand for, you know,

lots of updates. Hey, you know, add this new feature to the app and had, and, you know, we were

expecting that. And so we baked that into the contract we had with this developer, our joint

venture. And while I had not anticipated

that by baking this into the contract that I was actually signaling a very difficult piece

of my future, we also did not understand that the app was going to be so successful that the structure

that we had put in place by releasing a new update for the app every month, that that was not

going to be enough to satisfy the community.

Without going too far to the details.

I had structured an agreement with the developers based on the idea that the app would take

a while to achieve liftoff. There was a revenue split that favored me after the initial investment

favored the developer. It was 7030 favored the developer.

It was 7030 for the developer until they were paid off for their time.

And then for the rest of the app, it was going to be 7030 me.

So it was effectively the revenue split was going to favor them at the beginning and me on the long tail.

Well, what I didn't acknowledge and we didn't frankly anticipate was, and this, to be very

clear, it was a failure of my imagination and my belief in the potential success of the app that

I had sunk, you know, a year of my life into developing.

I had not actually considered the possibility of overnight success.

...