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I'm Matt Abrahams, and I teach communication at Stanford Graduate School of Business.

Welcome to Think Fast, Talk Smart, the Podcast.

Today we will focus on the idea of communication mastery with my friend, colleague and mentor, J.D. Schramm, who in addition to lecturing

in strategic communication was also recently named the director of the King Global Leadership Program

for the Knight-Hennessee Scholars Program at Stanford. When we originally recorded our conversation,

I had a cold, so please pardon my voice. Welcome, J.D. Thanks, Matt. Thanks for having me.

Now, I know you have a new book coming out on the topic of communication mastery called

communicate with mastery, speak with conviction, and write for impact. So I guess that's a great place for

us to start. How do you define mastery?

I love the definition of mastery that Dan Pink gives in his book Drive.

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