If you want to learn why people are motivated to sell, right now we're going to go into the four reasons why sellers sell their properties.

The seller has to feel comfortable with you because he needs that money for the opportunity. Hello and welcome. My name is Gino Barbera, one of the co-founders of Jake and Gino.

And in this video, this lesson, we're going to be discussing the four reasons why people sell their multifamily property.

And I think a little bit deeper, I'm focused solely on multifamily. That's what Jake and I love. We've got over 1,800 units.

Our student base has got over 90,000 units. But when I really take a look, is it just multifamily

that you can apply this to? Or can it be applied to single family? Can it be applied to even a

business? So listen on. If you want to learn why people are motivated to sell.

Now, I got this acronym Plop from a gentleman named Byron Griffith. He's from GREA. GRE is Global

Real Estate Advisors. They're in Dallas. I was at an event, a Jake and Gino event,

a wheelbar profits event last month in Dallas, and he was presenting. And I thought it was very

interesting. Now, I knew intuitively why people sell real estate. I've been doing it long enough,

and I had an understanding. It really comes down to seller's motivation.

If a seller's not motivated, you're not going to get a deal.

That's the reality.

But you need to understand where that motivation comes from.

You need to understand the spy technique.

Go back into one of our how-to lessons.

I don't want to go over it now.

But the spy technique is a negotiation

technique that we created. It's seller, property, and then you, SPY. Looking at it from that

perspective, what's going on with the seller, understanding it. Right now, we're going to go into

the four reasons why sellers, seller properties. Plop, P-L-O-P. The first one is price. The next one is lifestyle.

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