4 Proven Strategies To Generate Buzz & Sell Out Your Event Or Launch

Powerhouse Women

Lindsey Schwartz

Education, Self-improvement, Business, Entrepreneurship

4.9 • 912 Ratings

🗓️ 2 May 2023

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This is our sixth year in business for Powerhouse Women and our seventh annual event, which feels surreal to even be able to say that. Through lots of trial and error, we've come up with strategies that help create excitement, not only for events, but really for anything that we're launching. If you know this is your year to monetize whatever it is on your heart, join me on this episode as I break down the top four things that I recommend everyone do to fill a room or take their offering to the next level.

In this episode we talk about:

Proof that you don't need a huge audience to have a successful event
What 'micro launches' are and how to use them to keep people interested in your launch
Why it's so important to speak directly to any fears that might be holding people back from investing in your event or product
Simple ways to build community around your offering
How to harness the power of social proof, even if it's your first event

If you loved today's episode, please share your favorite takeaways or your own systems and processes by screenshotting this episode and tagging us on Instagram!

Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!

Not part of the Girl Gang Community yet? Join HERE: Girl Gang Membership

THE BUSINESS OF COMMUNITY SERIES:

CONNECT WITH POWERHOUSE WOMEN

Follow Powerhouse Women: @powerhouse_women

Follow Lindsey: @llindseyschwartz

Follow Hannah: @hannahmwells

Visit the Powerhouse Women website: powerhousewomen.co

Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity

Transcript

Click on a timestamp to play from that location

0:00.0	There is such a need for community.
0:02.9	There's such a need for connection right now that if you feel it on your heart, you want to create some kind of a live experience, you want to bring people together in a big event, a small event, a retreat, whatever that looks like.
0:14.6	Listen to that nudge.
0:18.5	Welcome to Powerhouse Women, the podcast for women who know they are ready for more.
0:25.2	I'm Lindsay Schwartz, your host and the founder of Powerhouse Women,
0:29.2	and together we'll unlock the confidence and clarity you are looking for
0:33.8	to help you get out of your own way and into action around your next big idea.
0:43.9	Even if you don't host events, maybe you never plan to host events, today's episode is full
0:51.3	of strategies that have really helped powerhouse women over the last six plus years create buzz and excitement around anything that we are launching.
1:01.7	I'm going to share specifically some tips to sell out your events, but I'm also going to share along the way how these same strategies are the ones that we use
1:11.3	to sell physical products, to sell digital products like courses or memberships, or to
1:17.0	sell high-ticket coaching programs like our mastermind.
1:19.9	The same things that have worked to put bodies in the room at Powerhouse Women, our live
1:26.5	annual event, which is coming up in August, the same
1:29.7	things that have worked to sell out those events are the similar things that we have used and
1:36.8	used really effectively to sell our other offerings. So those of you that host events, this is going to be
1:43.0	really tactical for you. Those of you who don't host events, this is going to be really tactical for you. Those of you who
1:45.6	don't host events, but you're looking to really mimic the kind of buzz and excitement that you
1:50.2	feel around powerhouse women. You notice how people are really excited about the event that we
1:57.4	have coming up and they're sharing about it and you're maybe wondering, okay, how do they get people to do that? How do they get people to really share and promote
2:04.5	the things that they're launching? We're going to go into all of that and it's going to relate
2:08.9	no matter what it is that you plan to sell. But I want to start off by sharing that, you know,
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Lindsey Schwartz, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Lindsey Schwartz and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.