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Welcome to the How of Business with David Begin and Henry Lopez, the podcast that offers practical

advice and tips on how to run and grow your small business. The how of business helps aspiring

entrepreneurs and small business owners achieve their definition of success and overcome challenges

that get in their way. This podcast series focuses on the everyday common business issues,

challenges and opportunities that face the small business owner. So here now are your hosts of the how of business,

David and Henry.

Welcome to How of Business with David and Henry. Henry. How are you doing? I'm doing great.

How are you this evening? Good, good. Happy New Year. We're recording this in the brand new year of

2016, excited about our opportunities.

And when we talk about opportunities, it takes us to our topic today, which is ideation.

A new word for me. You're not new, but a recent edition. You've used it quite a bit, but I kind of have not used it before, but I love it.

It means the process of creating new ideas, obviously.

Yeah, we're hearing that term quite a bit now.

I'm hearing it in assessment tools.

People say do you have high ideation or low ideation, which is an interesting idea?

So we'll talk about that and what it means and what it means to a

...