4 Fundamental Things You Need to Master in Marketing | Ep. #504

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Business, Careers

4.6 • 1.4K Ratings

🗓️ 17 December 2017

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

On episode #504, Eric and Neil discuss the four fundamental things you need to master in marketing. Tune in to hear what these four elements are and how they can massively improve your business. Time-Stamped Show Notes: [00:27] Today’s Topic: 4 Fundamental Things You Need to Master in Marketing [00:34] Element #1: Consistency when it comes to running tests. [01:10] Neil finds that what works in marketing today, won’t necessarily work tomorrow. By running tests, you figure out what is working and what is not. [01:35] For instance, Neil decided to use Google Authentication as a method of signing up for his email list, which produced better results than asking for names and addresses. [02:05] Element #2: Having a growth mindset. Looking at your peers, assessing new options, and not being closed-off. [02:46] Element #3: Be data driven. Numbers are all that matter! [03:21] When Neil spoke with his team recently, they listed changes they wanted to make, but the changes weren’t based on data. [04:00] Element #4: Think about the process. [04:05] Google the “Toyota Production System”, which is the method by which they make their cars. [04:15] Even Eric and Neil have a process for their podcast. When you systamize things, they become easier to achieve. [05:00] That’s it for today! [05:02] Eric and Neil recommend the Problem Solvers podcast, because there is a great episode about the Hello Fresh CEO. To listen go to singlegrain.com/solve. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Erritu, and I'm Neil Patel, and today we're going to talk about four fundamental things
1:00.6	you need to master marketing.
1:03.0	Neil, what's number one?
1:05.0	Sure, number one is consistency.
1:08.0	And I'm not talking about consistency when it becomes a marketer.
1:11.0	I'm talking about consistency when it comes to running tests.
1:13.4	Everyone's like, oh, I know the best way to get ranked on Google or how to create a
1:17.2	funnel or how to optimize conversions or do paid advertising. You know what? Conditions change. Algorithms change within Google. Facebook algorithms change so social
1:27.5	media marketing becomes harder. Paid advertising becomes more competitive and expensive.
1:31.8	Competitors learn more, they become using
	...

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