Sam, I have a list of what I'm calling dumb ideas that made a million dollars.

These are obscure lists that really only people like you and me would ever even keep.

But I have a list of dumb ideas that actually worked.

I feel like I can rule the world. I know I could be what I want to.

I put my all in it like no days off on a road.

I say dumb, not because I think they're dumb. I actually think they're genius, because I think being clever and doing simple things is actually a form of genius. But I think other people would call these dumb ideas. So I want to run through them with you. And I want you to give me your reaction to each one. All right, let's hear it. All right. First one came up. I was watching the NFL playoffs, which were on this weekend.

I don't know if you've paid any attention, but like the Chicago Bears who have sucked for a long time are in the playoffs.

And Chicago has this rival, the Green Bay Packers.

And the Packers have been great for a long time, and the Bears have sucked for a very long time. And so it's like kind of a rivalry just by location, but they're not really, they're not really like close rivals. And so I'm watching the game and I look and in the crowd, I just see a ton of people wearing, like, I don't know how much you know about football, but do you know what the Packers fans wear on their head? Yeah, cheeseheads. Cheeseheads. So what are the Bears fans wear?

I don't know. Helmets? Cheese graders. And so I see all these fans wearing this like silver

cheese grater hat. And I'm like, oh, that's clever. Like, we're about to shred the green

boot packets. We're going to shred the cheese heads. And I'm like, this is really smart.

So I'm starting looking, what's the story behind this? And the story behind this is kind of crazy.

So if you go to foam party hats.com, this business started in 2017. So Grace Rojas and her son,

Manuel Rojas, they create this thing. And they had actually for like, you know, 15 years, they had just for fun, been making like fun party hats. Like I think for their own daughter's like party, they made fun party hats for all the guests. People loved it. And they kind of gave it up. And then moved and then they like started again and they're like

we're going to make these foam hats for special events parties occasions and sports and so they've

been kind of like trucking along they got on shark tank and they got to they gave up 25% of

their company for 100 grand right so like you know they really mark human yeah and you know

birthdays wedding corporate events.

They had all these, like, novelty hats.

And then came the boom.

So this greater head thing has just taken off and become this, like, viral frenzy.

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