When you go see Springsteen play, if you see him one time or you've seen him a hundred times,

he plays born to run like he's never played it before.

There's a passion to his mastery.

What is up, you beautiful bastards? It's your boy Prego sandwich

aka Rabbi Cantlows aka Noah Kagan. I love reading how the best sports

teams win. Imagine this you're dealing with multi-millionaires, huge egos, and teams and players

changing on a yearly basis. So how the F do they consistently win championships? And what the hell can we learn about business

from running these professional sports teams so I'm very excited today to talk to you

about Michael Lombardi yes same last name as the trophy he worked with the Patriots

on three Super Bowls and so much more in the

NFL. His book Grid Iron Genius is an amazing insight in what he learned working with the

best NFL coaches. Grid Iron Genius. Check it out. I read it. I loved it and so much of

this applies to your own business. In this conversation today you're going to enjoy

three major things. Numero Uno. How we went from working for Burger King

coupons, yes, literally, to being the assistant coach staff

on the New England Patriots Super Bowl Championship team.

Number two, how do you build an elite culture for your organization?

And number three, how his influences outside of the NFL cross-pollinate

and allow a fresh approach to what he does.

Enjoy those three things, plus a bunch more surprises along the way.

Enjoy.

Before we jump out to the conversation, go check out Roav eyewear.

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