3x Amazon Sales With These Techniques! [Amazon Optimization Guide 2025]

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Marketing, Entrepreneurship, Business, Business:entrepreneurship

5 • 1.4K Ratings

🗓️ 19 May 2025

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Great images. Strong copy. Positive reviews. But… still not converting? It’s happening everywhere. In this episode, Daniela Bolzmann (Founder of MindfulGoods.co and speaker at Amazon Accelerate 2024) breaks down why most Amazon listings are failing in 2025 — and what top sellers are doing differently. DANIELA'S FREEBIES: Premium A+ Content 2 free tutorials: https://mindfulgoods.co/brand-story-magic Best performing product images Swipe File: https://bit.ly/mindfulswipesYou’ll learn how AI is reshaping content strategy, how Rufus is changing the buyer journey, and the image testing method that tripled sales for brands you know.🔍 What You’ll Learn - How to stop the scroll with Premium A+ - Why pretty images don’t always sell — and what does - Using AI to optimize content at scale (for 10K+ SKUs) - How Rufus is reshaping product page strategy - The truth about Amazon’s new image rules & gray areas - PickFu vs. ProductPinion vs. Intellivi (split testing showdown) - Real-world examples of 600–2500% sales lifts _________________________________ This episode is sponsored by Levanta:Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.🚨 Get Levanta's Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 _________________________________ Timestamps 00:00 – Why Listings Fail in 2025 03:45 – Rufus Is Changing Amazon06:30 – Real vs AI Images 09:12 – AI for Massive Catalogs 13:05 – Using Rufus for Questions 17:25 – Split Testing Images 20:40 – Designing That Converts 24:10 – Fixing Your Image Stack 27:20 – Visual Hacks That Sell 30:50 – Amazon vs Shopify Strategy 33:00 – Unlocking Premium A+ 39:10 – Carousel vs No Carousel 42:30 – Visual vs Text A+ Debate 45:00 – Does Alt Text Still Matter? 47:00 – Free Image Swipe File!

Transcript

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0:00.0	Our number one goal is to stop this rule.
0:02.3	That's the first thing you have to do.
0:03.7	If you don't do that, then nothing else matters.
0:06.0	Most Amazon listings are losing money.
0:08.4	And the worst part, sellers don't even know it.
0:10.9	You can have great photos, awesome copy, and positive reviews, and still not convert.
0:16.6	And here's the reason.
0:17.6	In this episode, we expose why most listings are failing in 2025,
0:23.4	how AI is reshaping content strategy and the one technique that tripled sales for brands you definitely have seen.
0:31.4	If your listing isn't evolving, neither are your profits.
0:45.3	Lunch with new, lunch with new, lunch, neither are your profits. Our guest today is the founder of mindful goods. CO, the go-to creative studio for Amazon brands.
0:49.3	As a featured speaker at Amazon Accelerate 20 2024, she's a leading expert in Amazon optimization
0:56.6	and supports hundreds of e-commerce brands to double, even triple their sales on Amazon
1:02.8	with creative content that converts. So today, our guest and a special friend of mine,
1:09.4	Daniela Bolesman. So we'll get to her in a second, but first let's have a word from our sponsor.
1:14.6	Are you spending more on Amazon ads and getting less return?
1:18.6	There's a smarter way to grow and without increasing your budget.
1:22.6	Levanta's affiliate shift calculator shows what you could do if you really allocate just a portion of your ad spend into affiliate marketing.
1:33.4	If you're an Amazon seller doing over $5 million a year, this is for you. And guess what? It's free. All you have to do is click on the link in the description to go to your custom
1:45.7	forecast today. Grab a cup of coffee and let's find out where Daniela is. There she is.
1:52.0	I got my coffee. I'm ready. All right. I got mine too. There we go. All right. So the topic
2:00.6	today is about the always changing Amazon landscape. Let's get into it.
	...

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