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Lunch With Norm - The eCommerce & Amazon FBA Podcast

5 Tools to Build Viral Video Ads With AI | Andrew Erickson

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Marketing, Entrepreneurship, Business, Business:entrepreneurship

51.4K Ratings

🗓️ 12 May 2025

⏱️ 50 minutes

🧾️ Download transcript

Summary

Levanta Shift Calculator - 🚨 Get My Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 Grab Levanta's Free Affiliate Guide - https://hubs.ly/Q03dyv6R0 AI is changing how Amazon sellers operate — from sourcing to content to conversion. In this episode, Andrew Erickson, engineer-turned-entrepreneur and Titan Network coach, walks us through the exact workflows and tools he's using to: - Build high-converting AI video ads - Navigate the chaos of Trump’s new tariffs - Automate supplier discovery and reduce costs   🎯 What You’ll Learn: - How to create faceless video ads with AI for $10/month - The 5 tools Andrew uses to build full video ads in minutes - What generative video (like RunwayML) can and can't do - How he uses ChatGPT, Midjourney, and Make.com in daily flows - What’s changed in AI since January (agentic workflows, Grok prompts) - Tariff workarounds: DDP, Mexico sourcing, and betting markets - Why sourcing with AI is more powerful than Alibaba - Using Polymarket to make non-emotional business decisions Andrew Erickson is an engineer turned entrepreneur. He has created several multi-million dollar brands.He has designed and launched over 100 private label products. As a head coach in the Titan Network Mastermind, he shares his expert strategies and insights to groom the next generation of successful entrepreneurs. Timestamps 00:00 – AI Is Changing Amazon Selling 01:36 – Meet Andrew Erickson 02:31 – Obsessing Over AI Tools 04:18 – 2025 AI Trends: Agentic AI, Make 06:46 – 5 Tools to Build Video Ads Fast 08:42 – 100% AI Ad Example 10:15 – Full AI Ad Workflow 13:55 – Midjourney Prompt Tricks 20:48 – Voiceovers with 11Labs & Grok 22:30 – RunwayML Gen-4 Update 24:58 – Faceless Video Tools (Syllaby) 26:45 – Notebook LM Deep Dive 30:43 – Surviving Tariffs in 2025 34:18 – Sourcing Outside China 35:57 – Mexico Suppliers with AI 38:00 – Using Polymarket for Forecasts 42:50 – Smart Decisions with Data 44:17 – Audience Q&A + Tools 48:32 – Connect with Andrew Erickson _________________________________ This episode is sponsored by Levanta: Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork. 🚨 Get Levanta's Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 _________________________________ This is the playbook Amazon agencies don’t want you to figure out. 🎁 Wheel of Kelsey Giveaway (For LIVE audiences on our Wednesday episodes) Enter with: #WheelOfKelsey in the comments Tag two friends for a bonus entry!

Transcript

Click on a timestamp to play from that location

0:00.0

AI has changed everything and sellers who know how to use it are winning the game.

0:05.3

In this episode, we break down the exact tools and workflows Andrew Erickson uses to create

0:11.5

high converting video ads in minutes, plus how he's using AI to navigate tariffs, automate

0:17.9

sourcing, and scale smarter.

0:29.9

Our guest is an engineer turned entrepreneur.

0:33.8

He's created several multi-million dollar brands.

0:49.9

He's designed and launched over 100 private label brands. And as a head coach over at the Titan Network Mastermind, he shares his expert strategies and insights to groom the next generation of successful entrepreneurs. So please welcome Andrew Erickson in just a second. Are you spending more on Amazon ads and getting less return? There's a smarter way to grow and without increasing your budget. Lovanta's affiliate shift calculator shows what you could do if you really allocate just a portion of your ad spend into affiliate marketing.

1:12.6

If you're an Amazon seller doing over $5 million a year, this is for you.

1:17.6

And guess what? It's free.

1:19.6

All you have to do is click on the link in the description to go to your custom forecast today.

1:25.6

If you have any questions or comments,

1:27.8

you can throw them over in the comments section.

1:29.8

And now let's bring in, we'll sit back, relax,

1:33.3

and then we can bring in Andrew Erickson.

1:36.3

All right, Norm, I'm excited to be here.

1:38.3

Thank you, thank you for having me.

1:40.3

Hey, you know, it's a pleasure.

1:41.3

It's always great talking with you.

1:43.3

I don't know if it's just your attitude. There's something in the air that I just go, man, this guy knows this stuff.

1:52.4

What it is. It's when you came out on stage with, you know, the other guys with the beard at the Titan conference.

2:02.4

Yeah, we all, we had, so before Norm came on stage with, we had a Titan, Titan Mastermind Network

2:09.1

conference and four of us all dressed up with the same beard and glasses.

...

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