How to Outrank 99% of Your Competition (SEO Content Plan 2025)

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Marketing, Entrepreneurship, Business, Business:entrepreneurship

5 • 1.4K Ratings

🗓️ 27 May 2025

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Levanta Shift Calculator - 🚨 Get My Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 SEO in 2025 is changing fast — from AI-driven search to SGE optimization, you need smarter strategies to stay visible. In this episode, Steve Wiideman shares his proven SEO framework using tools like Google Search Console, SEMrush, and SearchAtlas. Whether you're running a content site, an Amazon brand, or an eCommerce store, this is the SEO blueprint you've been waiting for. 🔍 What You’ll Learn - Why keyword volume is dead (and what to track instead) - How Google is evolving with AI & SGE - Tools & frameworks for modern content optimization - The 5 tools every marketer should be using - Real-world tips for schema, site audits, and topical authority - Why AI-written content still needs human-driven strategy _________________________________ This episode is sponsored by Levanta: Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork. 🚨 Get Levanta's Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 _________________________________ Timestamps 00:00 – Intro: Meet SEO Expert Steve Wiideman 02:30 – What SEO Looks Like in 2025 05:42 – Why Search Volume Doesn’t Matter Anymore 07:55 – How to Build Topic Clusters That Rank 10:20 – 5 Tools Steve Uses for SEO Workflows 13:05 – AnswerThePublic for LLM Optimization 15:15 – Google’s AI Search Experience (SGE) 18:00 – How to Future-Proof Your Content Strategy 21:22 – The Role of Schema in Ranking 24:15 – Automating SEO with SearchAtlas & WordLift 27:10 – Content Refresh Framework: Improve What Exists 29:40 – What Most Brands Get Wrong with SEO 33:00 – SEO for eCommerce vs Content Sites 36:20 – Should You Still Write Blog Posts in 2025? 39:05 – Building Internal Links the Right Way 42:30 – Final Thoughts & Where to Learn More from Steve

Transcript

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0:00.0	In 2025, SEO isn't about keywords. It's about connection. AI can write a blog post in seconds,
0:07.3	but here's the problem. Users can tell, and they can tell easily, and so can Google.
0:12.1	In this episode, Steve Weidman breaks down how to combine AI tools with real human insight
0:18.8	to build content that ranks, converts, and actually resonates.
0:22.8	If you're still chasing AI shortcuts, you're already behind the ball.
0:31.5	Welcome to another lunch with Norm e-commerce and Amazon FBA podcast.
0:38.6	Our guest today is the president and CEO of the Weidaman Consulting Group.
0:43.4	He considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising.
0:51.9	Please welcome Steve Weidman.
0:54.0	But first, let's have a word from our sponsor.
0:56.9	Are you spending more on Amazon ads and getting less return?
1:00.8	There's a smarter way to grow and without increasing your budget.
1:05.2	Levanta's affiliate shift calculator shows what you could do if you really allocate just a portion of your ad spend
1:13.1	into affiliate marketing. If you're an Amazon seller doing over $5 million a year, this is for you.
1:20.9	And guess what? It's free. All you have to do is click on the link in the description to go
1:26.3	to your custom forecast today.
1:28.6	Sit back, relax, grab a cup of coffee and welcome Steve.
1:31.8	Hey, hey.
1:32.7	So what's going on out there?
1:34.8	Let's start talking about what have you seen with AI and how's that affecting the SEO world?
1:40.5	Yeah, it's hard not to talk about digital marketing without talking about AI now. Three years ago,
1:45.6	it was, it was, hey, there's this new tool we can create content with that will save our
	...

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