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the bossbabe podcast

399. How I 4X’d My Podcast Revenue by Making ONE Major Change

the bossbabe podcast

Natalie Ellis

Education, Entrepreneurship, Marketing, Business, Self-improvement

4.92.3K Ratings

🗓️ 13 July 2024

⏱️ 17 minutes

🧾️ Download transcript

Summary

Want to know exactly how Natalie sold the biggest partnership of her career to date + 4X’d podcast revenue in the process? In today’s episode, you’ll learn the one major switch Natalie made to increase profit without working more. Natalie also shares about her journey with podcast sponsors, the 80/20 rule, and the revenue pie chart exercise she does every single year to make sure everything is on track to reach or exceed her goals. TIMESTAMPS 2:15 - The Podcast Agency We Use + Recommend 4:10 - Our Journey with Podcast Sponsors 6:00 - Revenue Sources + The 80/20 Rule 9:00 - Working with One Sponsor vs 10 11:15 - Simplify To Amplify + Make More Profit 13:06 - Revenue Pie Chart (Yearly Exercise) RESOURCES + LINKS Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Get Our Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997) FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie

Transcript

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0:00.0

Welcome back to the Boss Bay Podcast. I am coming to you from the most

0:18.9

amazing serene British countryside. We bought a house here last year.

0:26.1

And at the time I was like, is this a ridiculous decision because we had no plans to move here?

0:30.0

We do not want to rent this place out. I mean mean maybe in the future, but we really just wanted a place we could feel at home in in the UK knowing we want to spend a couple months a year here.

0:40.0

And doing this has just been the best decision.

0:43.8

It's a couple of hours from London, so we land in London

0:47.0

and then we drive.

0:48.4

And as soon as we start getting into the countryside,

0:51.0

like I just feel my entire nervous system relax. It's been the best and then we get here and we've got all of our things like all the nice things that we like and our own beds and the little things that make all the difference like I just yeah, it's been the best decision and I remember weighing it up like talking to friends about it like is this crazy is this a ridiculous decision and the thing that came up was like well, you know, the point what do you make all this money for like what's the point like what's the motivation and it was like it was for family it's for experiences

1:20.4

for peace of mind, all those things.

1:23.4

When I thought about it through that lens,

1:24.8

you know, I'm not making money to like invest it

1:27.3

and make more money and retire, like that's not it for me.

1:30.3

Like I want to be free, I want to live in the present like all that stuff and so it

1:34.4

It ended up being a really really great decision so yeah that's where I'm coming to you from and we're here for a couple months

1:40.1

We have some mini trips in between but yeah also have my mom here too helping

1:47.2

doing some child care which is great because like I've shared on the pod I haven't

1:51.4

had child care for a really long time and I forgot what it was like to not be juggling a million things at once and actually have a bit of focused work time.

2:00.6

So that's been nice. I feel like I've had a chance to like actually execute ideas and all the things, you know, take myself out for some lunch dates or luxuries. So that's been really nice. But I want to hop in and have like a just a little chat with you guys and

2:14.8

share something that has been a massive massive game changer for us in the

2:20.1

business and hopefully is something that no matter what stage you're at in your business you can apply.

2:25.7

So I'm going to share that.

...

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