398 How to Make Trade Shows Actually Pay Off
Modern Craftsman
Modern Craftsman
4.8 • 1.2K Ratings
🗓️ 5 April 2026
⏱️ 58 minutes
🧾️ Download transcript
Summary
Tyler recaps JLC Live and breaks down how builders can get a lot more out of trade shows by showing up with a plan. From vendor relationships and networking to partnerships, credibility, and content opportunities, this episode is all about turning a trade show into something that actually helps your business.
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ODL Website: https://www.odl.com
Show Notes:
00:00 Don't Waste the Show
02:24 Why JLC Works
05:39 A Compressed Opportunity
10:21 Go In With a Plan
14:00 The People Behind the Product
17:18 Why This Helps the Business
23:59 Meeting ODL in Person
40:34 Other Booths Worth Seeing
47:39 Follow Up Matters
52:17 Get in the Community
Video Version:
https://youtu.be/b62-51VQfWI
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Transcript
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| 0:00.0 | What it takes to be successful in business from a social media standpoint, from a networking, from a marketing standpoint, I've realized how important it is to spend time interacting and building a rapport with the companies that you work with on a daily basis. |
| 0:17.0 | Welcome to the Modern Craftsman Podcast. |
| 0:21.7 | That was official. |
| 0:23.4 | Something's going on either with my headphones or my mic that's making my voice sound |
| 0:27.5 | Zip, much different than it normally does. |
| 0:30.4 | I kind of like it, though. |
| 0:32.9 | Switching things up a little bit here this week. |
| 0:36.1 | It is me solo on the main podcast, |
| 0:40.7 | recapping JLC Live in Providence, which Nick and I attended last week. And the angle for |
| 0:50.2 | today, I want to give all of you some really good practical insight as far as how I approach |
| 0:58.1 | a show like this as far as content creation, relationships, partners, vendors, vendors, |
| 1:06.8 | networking, right? So Nick and I have been attending JLC Live at least for a decade. And the more time |
| 1:15.1 | that we spend there, the more we realize just how much opportunity there is for us if we structure |
| 1:22.3 | that correctly. So the trick for us is to go to the show with intent. Be deliberate about it. Set up meetings, plan your day accordingly, network with anyone and everyone that you can. So these shows are about meeting people, developing new relationships, maintaining old relationships, interacting with potential partners, |
| 1:49.8 | vendors, architects, designers, contractors, I mean, just people within the trades. |
| 1:57.3 | Students, there's a ton of students at these shows they also have educational courses |
| 2:02.3 | which i really don't dig into on this podcast but that's another huge reason why you |
| 2:06.8 | would attend a show like this and i i have to say it they're less about the free t-shirts |
| 2:16.9 | the key chains and and the hats. |
| 2:21.2 | I'm sorry. |
| 2:22.6 | They are. |
| 2:23.7 | But when you go there with intent, when you go there to network, when you go there to be |
... |
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