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Bourbon Pursuit

397 - Should Whiskey Be An Investment?

Bourbon Pursuit

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9866 Ratings

🗓️ 16 February 2023

⏱️ 54 minutes

🧾️ Download transcript

Summary

Most people get into bourbon because we enjoy it. There is a story behind every bottle and that captivates us. But then there are times we get our hands on a bottle and start thinking twice before opening it. The secondary market for scotch has been around a while but bourbon is relatively new in comparison. There has been an increase of rare bourbons hitting high dollars at auctions and even more auction houses are starting to become legal. In this episode, Ryan, Fred, and Kenny analyze the bourbon market and give our opinions on why whiskey isn't just for drinking anymore. We also gaze into our crystal ball and try to guess on some brands that have potential future value and then we talk about moving on from flipping bottles to flipping barrels. Show Notes: Is whiskey really made for drinking and not collecting? Why is the value of the current whiskey market starting to decline? Is there a lack of marketing to get people into more higher end bottles? What are we drinking now that could be valuable in the future? People have moved on from bottles to starting to own barrels, is that a safe investment? Do you need to worry about the source of the barrels if you're buying on the open market? For real, this is not financial advice. Support this podcast on Patreon

Transcript

Click on a timestamp to play from that location

0:00.0

But this is a good episode talking about what you should do with your money. And again, this is not

0:04.6

financial advice. Yes. We should have disclosed that at the top. Maybe in the intro do that.

0:10.0

Maybe.

0:31.4

This is Bourbon Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews with people making the bourbon whiskey industry happen.

0:33.3

And I'm one of your hosts, Kenny Coleman.

0:36.5

Well, most people get into bourbon because they enjoy it.

0:38.4

There is a story behind every bottle,

0:42.6

and that captivates many of us. But then there are times we get our hands on a bottle,

0:47.1

that's certain special one, and we start thinking twice before ever opening it.

0:51.8

The secondary market for Scotch, it's been around a while, but bourbon is relatively new in comparison. And there has been an increase of rare

0:54.4

bourbons hitting high dollars at auctions, and even more auction houses are starting to become

0:58.6

legal. And in this episode, Ryan Fred and myself, we analyze the bourbon market and give our

1:04.3

opinions on why whiskey isn't just for drinking anymore. We also gaze into our crystal ball and

1:09.8

try to guess on some of those

1:11.0

brands that have potential future value. And then we talk about moving on from flipping bottles

1:15.8

and now people are starting to flip barrels. Well, with that, I hope you enjoy this week's

1:20.6

episode. Now here's Fred Minnick with Above the Char. I'm Fred Minnick, and this is Above the Char.

1:29.3

This week's idea comes on Twitter from Adam Nielsen, who hits me up at Fred

1:34.7

Minnick.

1:35.5

For someone trying bourbon for the first time, what are three bourbons you would put in

1:41.1

their first ever tasting flight?

1:43.7

Cheers, Adam in.

...

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