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Modern Craftsman

394 Stop Hoping for Referrals & Start Engineering Them

Modern Craftsman

Modern Craftsman

Entrepreneurship, Education, Business, Self-improvement

4.81.2K Ratings

🗓️ 1 March 2026

⏱️ 71 minutes

🧾️ Download transcript

Summary

Most guys say they are referral-based, but they are still letting random leads waste their week. This one is all about what an ideal referral actually looks like and how to shape expectations, messaging, and follow-up so you get more of the right clients.

Show Notes: 
0:00 Expectations First
8:43 Orlando Recap
10:37 Tyler's Build Stuff
12:47 "Slip the Truck"
15:22 What Makes a Good Referral
19:41 Reviews & Testimonials
24:41 Pre-Con Protects You
32:49 Qualify Faster
36:53 Control the Narrative
1:00:17 Trade Partner Referrals
1:04:01 Stay Top of Mind
1:05:26 Wrap & Newsletter

Video Version:
https://youtu.be/cBxWsw7g7qA

 

Partners: 

Andersen Windows

Harnish Workwear 

Use code H1025 and get 10% off their H-label gear

 

Transcript

Click on a timestamp to play from that location

0:00.0

If you set that expectation up front and you don't deliver, like the job came out great.

0:04.5

It was beautiful.

0:05.2

But they're not happy because the expectation was never hit.

0:10.3

The ideal referral and how to actually create more of them.

0:16.3

You just got to bribe your clients.

0:18.4

Yeah.

0:18.7

That's what we learn on this podcast.

0:20.7

The cliff notes are you don't hand the keys over until they leave you a five-star Google

0:26.6

review.

0:27.5

The dust protection stays up until you give me five quality referrals.

0:33.3

Until then, it's not going.

0:34.6

The dump trailer is staying in the driveway.

0:36.8

That is not the conversation we're having today. I mean, it, well, it's not going. The dump trailer is staying in the driveway. That is not the conversation we're having today.

0:39.8

I mean, it, well, it's the topic, but that is not the actual cliff notes.

0:44.4

I also meant to say this later in the conversation, and I'll say it again here.

0:49.3

The idea I had, I just, I just purchased the vehicle.

0:54.9

And when I finished, the conversation was like, hey, you're going to get a phone call and it's going to rate my performance.

1:04.1

I would appreciate if, you know, you let them know I did a good job, if you feel that way.

1:09.9

Yeah.

1:10.2

I was like 100% period

1:14.1

that's the only way I get paid I was like you ruined it like I was like you've been great

1:21.9

and then I'm like now you're like now now there's guilt yeah and I mean I actually don't think I ever got the phone call, so I guess the guy never got paid.

...

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