394: How Wilglory Tanjong Got Her Luxury Bags From Senegal To Beyoncé

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Nicailamatthewsokome, Blackwomenentrepreneurs, Sidehustle, Blackpodcast, Sidehustlepro, Marketing, Sidehustles, Business, Smallbusinesspodcast, Sidehustleshow, Blackownedbusiness, Blackwomenownedbusiness, Blackwomen, Blackentrepreneurs, Smallbusinessshow, Businesspodcast, Entrepreneurship, Smallbusinessowners

4.8 • 1.8K Ratings

🗓️ 6 March 2024

⏱️ 77 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week we are back with Wilglory Tanjong, the Founder and CEO of Anima Iris, a technology-driven luxury bag brand that is industrializing Africa through retail. Starting with a personal investment of $5K, in under two years Wilglory has scaled Anima Iris into a multimillion-dollar valued company.

In this episode she shares:

How she worked alongside artisans in Dakar, Senegal for their craftsmanship and ended up supporting their livelihoods and families
Her advice on keeping the faith and betting on yourself and your business every time
How she got Beyoncé to rock an Anima Iris bag and post about it on Instagram

Highlights Include:

4:39 Establishing business in Senegal

12:19 Financial readiness and having a mentor

19:31 Juggling grad school and launching a business

24:35 Building a reliable team in Senegal

35:54 Paying yourself in your business

43:06 Standing out through marketing

47:34 Working with Beyoncé

59:05 Meeting growing fulfillment needs

1:04:13 Top tips for entrepreneurs

Check out episode 394 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by:

Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.

Links mentioned in this episode

Anima Iris Website: https://animairis.com/
Anima Iris Instagram: https://www.instagram.com/anima.iris/
Wilglory’s Instagram: https://www.instagram.com/wilgloryy/
College Prep Program:https://ledascholars.org/
Wharton/Lauder MBA Program: https://mba.wharton.upenn.edu/lauder-program/
Brandon Blackwood: https://brandonblackwood.com/
Topicals Skincare:https://www.instagram.com/topicals/
Canva: https://www.canva.com/
Brandon Blackwood: https://www.instagram.com/brandonblackwoodnyc/?hl=en
Beyonce’s Stylist: https://www.instagram.com/kjmoody/?hl=en

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Transcript

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0:00.0	Hello, it's Ed Gamble here from the off menu podcast.
0:02.8	And I'm James Acaster from the off menu podcast, and we are being sponsored by Heinz soups.
0:07.8	Because when it's comfort you need, it has to be Heinz.
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0:38.5	They are available in supermarkets nationwide.
0:41.5	Craven comfort, it has to be Heinz.
0:43.7	You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your side hustle from passion project to profitable business.
0:57.0	And I'm your host, Nikala Matthew Zakome.
1:00.0	So let's get started.
1:18.0	Hey, hey guys, welcome, back to the show. It's Nakela here and today in the guest chair I have Willory Tanjung, the founder and CEO of Anima Iris, a technology-driven luxury brand that is industrializing Africa through retail.
1:21.9	Starting with a personal investment of $5,000 in under two years
1:26.0	Wilglory scaled Anima Iris into a multi-million dollar valued company.
1:30.8	Wilglory has built an engaged and loyal community of over 95,000
1:36.1	irises as she calls them across social platforms and the brand has grown rapidly and
1:42.2	is now available at Sax Fifth Avenue, Bloomingdale's, and more.
	...

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