393: How Ashley Reynolds Created The Most Sought After Stationery Brand, Cloth & Paper

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Nicailamatthewsokome, Blackwomenentrepreneurs, Sidehustle, Blackpodcast, Sidehustlepro, Marketing, Sidehustles, Business, Smallbusinesspodcast, Sidehustleshow, Blackownedbusiness, Blackwomenownedbusiness, Blackwomen, Blackentrepreneurs, Smallbusinessshow, Businesspodcast, Entrepreneurship, Smallbusinessowners

4.8 • 1.8K Ratings

🗓️ 28 February 2024

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week in the guest chair we have Ashley Reynolds, Founder of Cloth & Paper. After Ashley left her corporate finance job of 9 years, she decided to take a chance on herself. She started designing planner inserts from scratch with no previous background or education in graphic design. Shortly after, a stationery business blossomed and the line grew to offer leather planners, luxury pens, and more quintessential styles. Today Cloth & Paper is a brand with over 40 employees, over 130K Instagram followers, and thousands of passionate customers.

In this episode she shares:

How she discovered a gap in her niche and built her business around filling it
Her journey from creating her first planner on Microsoft Word to becoming a high-end, sought-after brand
How her organic approach to marketing supported the growth of her business & so much more

Highlights Include:

4:15 Transitioning to entrepreneurship

9:35 Authenticity in marketing

16:55 The manufacturing process

20:39 Maintaining low margins

25:54 Mastering the hiring process

28:43 Navigating competitors

32:01 Creating a product line

34:06 Tips for entrepreneurs

Check out episode 393 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

Cloth and Paper Website: https://www.clothandpaper.com/
Cloth and Paper Instagram: https://www.instagram.com/cloth_and_paper/

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Guest Social Media Info

Cloth and Paper Instagram- @Cloth_and_Paper

Ashley’s Instagram: @ashley_reynolds_ar

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Transcript

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0:00.0	Hi this is Jesse and Lenny from Table Manners. Our podcast is currently being sponsored by Yow Valley Organic.
0:05.5	Mom I can feel it. We're on the cusp of spring. There is blossom on the trees. The sun is trying to shine through.
0:12.1	I'm so excited spring is here.
0:14.7	I'm excited too because it's starting to warm up. The evenings are lighter.
0:18.8	I've even seen a daffodil.
0:20.4	Yow Valley organic love a bit of nature too. They're all about a more natural way of eating
0:25.4	by making great tasting organic food. Plus they work with nature, it also shows in the way their
0:30.2	products taste too. Delicious is at the heart of everything
0:33.0	Yow Valley organic creates. Obviously they're known for their
0:35.8	British organic milk and lusiously creamy organic yogurt, but they also do
0:40.0	hearty organic soups and so much more. Choose delicious organic food from the heart of nature with Yow Valley organic. You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your Side Hustle,
0:58.4	from Passion Project to Profitable Business.
1:01.2	And I'm your host,ikela Matthew Sulemy.
1:04.0	So let's get started.
1:06.0	Hey guys, hey, welcome, welcome back to the show.
1:11.0	It's Nakela here with another episode of Side Hustle Pro. Today in the guest
1:15.0	chair I have Ashley Reynolds, the founder of cloth and paper. Ashley has been a paper-loving
1:20.2	pen hoarding notebook collector for as long as she can remember. In fact, her
1:24.9	collection had become so overwhelming that at one point her now husband Ryan
1:28.9	requested that she sell some of her stash off before they moved in together when they were engaged.
1:34.4	Little did he know that his life would be filled with pen, paper, gold foil, and all things Plano
1:39.7	related seven years later.
	...

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