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Side Hustle Pro

395: How To Make Art A Full-Time Career w/ Reyna Noriega

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Nicailamatthewsokome, Blackwomenentrepreneurs, Sidehustle, Blackpodcast, Sidehustlepro, Marketing, Sidehustles, Business, Smallbusinesspodcast, Sidehustleshow, Blackownedbusiness, Blackwomenownedbusiness, Blackwomen, Blackentrepreneurs, Smallbusinessshow, Businesspodcast, Entrepreneurship, Smallbusinessowners

4.81.8K Ratings

🗓️ 13 March 2024

⏱️ 56 minutes

🧾️ Download transcript

Summary

This week in the guest chair we have Reyna Noriega, a multifaceted visual artist. Being encouraged to pursue her talents by her parents, she was led to become an art teacher. It was there she discovered her true passion for art and a confidence in herself that would lead her to becoming a full-time artist. With her newfound belief in herself, she began manifesting dream projects and securing brand partnerships with big names like Apple, American Express, and Warby Parker.


In this episode she shares:

  • How she determined she can pursue art as a viable career path 
  • How staying consistent and continually reevaluating her skill set allows her to be price herself and her art accordingly 
  • Her ability to fully commit to side hustling and successfully overcoming financial obstacles that come with that path


Highlights include: 

2:45 Figuring out a career path

6:57 Juggling multiple side hustles

14:32 Brand partnerships 

16:40 Trusting your intuition and having confidence 

23:56 leveraging social media

37:56 Handling the costs of entrepreneurship 


Check out episode 395 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


Links mentioned in this episode


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Guest Social Media Info



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Transcript

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0:00.0

You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your Side Hustle,

0:08.0

from Passion Project to Profitable Business. And I'm your host, Nakela Matthew Zakome.

0:13.4

So let's get started.

0:15.0

Hey friends, hey, it's Nakela here back with another interview episode. And today

0:25.8

I have Reina Noriega. Reina is a visual artist, designer, and author, and

0:31.7

her work centers women of color and provides joyful and

0:35.7

vibrant representations to instill a sense of hope and pride. Her client list

0:41.9

has included brands like Apple, American Express, Warby Parker.

0:46.7

You may have seen her work in some of your favorite brands.

0:50.5

So her work has also graced covers such as the New Yorker and Science magazine and she has even reimagined artful swimwear, hair accessories, and thousands of people collect and showcase her art in their homes around the world.

1:06.7

In today's episode we talk about how Rina got started, how she sustains herself,

1:12.1

began to do these partnerships with brands why the first year of

1:16.7

entrepreneurship was the hardest year of entrepreneurship for her and so much more Let's get right into it.

1:25.0

Hello Rayna and welcome to the guest chair.

1:31.0

Hello, thank you for having me.

1:33.4

Of course, it's so nice to have you here.

1:35.7

You know, one thing I didn't mention was I think I saw like a YouTube video, a tour of your house

1:40.7

of like last year or the year before and I was like this she's amazing but at the time I never

1:46.3

imagined that we'd be here talking about your journey on the show.

1:50.3

Oh that's so awesome well thank you watching. I'm trying to be consistent.

1:55.0

Yes, you are so dynamic. So tell us, how did you get started in the world of visual art?

2:01.0

I would say there's so many starting and stopping points. I've been

...

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