394: Business Ideas with Entrepreneur Norman Crowley
The How of Business - How to start, run, grow and exit a small business.
Henry Lopez, Levante Business Group
4.7 • 522 Ratings
🗓️ 18 October 2021
⏱️ 46 minutes
🧾️ Download transcript
Summary
How to develop business ideas with serial entrepreneur Norman Crowley. Norman also shares his inspiring entrepreneurial journey. Is the idea the easy part, and execution the harder part? How do you determine if you have a good idea for a small business? "Just begin! The customer will fix your idea very quickly. It's much more about execution than the idea." – Norman Crowley
Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.
This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
Transcript
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| 0:00.0 | Welcome to the Howaway Business Podcast. This is Henry Lopez. And this is a re-release episode. It's an episode I |
| 0:05.5 | recorded back in 2021. And it's my conversation with highly successful serial entrepreneur, Norman Crowley. |
| 0:12.6 | And as I was listening back to it, getting it ready to be re-released, it really struck me how |
| 0:16.6 | powerful his messages, his insights, his ideas, how inspirational this conversation was for me, |
| 0:22.9 | and I hope that you will enjoy it again. I think what he shares here is timeless. We talk about his |
| 0:27.9 | inspiring and fascinating entrepreneurial journey, and we talk about what it takes to be an entrepreneur, |
| 0:32.8 | to be a successful business owner. We get into the topic of ideas, ideation, and what does it take? Is it about |
| 0:38.8 | the idea or is it about execution? And as he says, quote, just begin, the customer will fix your |
| 0:45.6 | idea very quickly, end quote. And I love that, and I certainly agree with his philosophy and experience |
| 0:51.8 | that shows that you've got to get your idea to market as quickly |
| 0:55.1 | as possible. And if you've been listening to this podcast, much, you know that I'm very much about |
| 0:59.7 | starting small and growing over time, niching down, or taking the MVP or iterative approach |
| 1:05.9 | to developing a small business. And that it's not so much about the idea, not that the idea is easy, but relatively speaking, it's the execution part of a small business. And that it's not so much about the idea, not that the idea is easy, |
| 1:11.0 | but relatively speaking, it's the execution part of a small business that is much more difficult. |
| 1:16.5 | He shares tremendous analogies, in particular a story about how he translates walking on hot |
| 1:23.3 | coals, like literally walking on hot coals, which he has done and taught others how to do, |
| 1:27.9 | and the analogy that he takes from that about the rules of success. Fascinating story. |
| 1:32.3 | And then, as I was putting this together, I thought I'd put together a new download, |
| 1:36.0 | and it's called the Business Ideation Guide. So you can download my new business ideation guide |
| 1:41.1 | from the show knows page of this episode at the howaway business.com. |
| 1:44.7 | And what I've done here is I've put together kind of a checklist or a guide for you to use |
| 1:49.2 | as you're trying to come up perhaps with a new business idea. So it's a step-by-step checklist |
... |
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