#394: Agile marketing and walled gardens with Oli Marlow Thomas, Chief Innovation Officer, Smartly.io
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 17 July 2023
⏱️ 25 minutes
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Summary
Marketers and advertisers for the world’s leading brands need to understand and adapt to a rapidly changing landscape, on a continual basis. Whether it is the consumer behavior known as “channel switching” between devices, platforms, etc. or the continued behavior of scrolling through numerous walled gardens such as TikTok, Instagram, and Snapchat, the marketing and advertising technology industry grows increasingly fragmented.
Today we’re going to talk about “The Agile of the Omnibrand” and what it means for both brands and the marketers behind them, as well as their customers.
To help me discuss this topic, I’d like to welcome Oli Marlow Thomas, Chief Innovation Officer at Smartly.io.
RESOURCES
https://www.smartly.io website
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Transcript
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| 0:00.0 | Welcome to season five of the Agile Brand with Greg Kielstrom, where we talk with enterprise |
| 0:06.7 | and technology platform leaders about the people, processes, and platforms that make marketing |
| 0:11.7 | and customer experience successful, scalable, and sustainable. |
| 0:16.0 | This is what creates an Agile Brand. |
| 0:17.9 | I'm your host, Greg Kielstrom, advisor and consultant for Fortune 1000 Marketing and |
| 0:22.5 | CX leaders and teams as principal and chief strategist at GK5A and bestselling author |
| 0:29.2 | keynote speaker, entrepreneur, and Agile certified coach. |
| 0:33.6 | The Agile Brand podcast is brought to you by TechSystems, an industry leader in full stack |
| 0:38.0 | technology services, talent services, and real world application. |
| 0:42.8 | For more information, go to tksystems.com. |
| 0:47.4 | To sign up for the Agile Brand newsletter and get the latest insights and articles on |
| 0:51.1 | marketing technology and CX, or to purchase a copy of my latest book, House of the Customer, |
| 0:57.1 | go to GregKielstrom.com. |
| 0:59.2 | You can also find all my books on Amazon and other retailers, and now onto the show. |
| 1:09.7 | Marketers and advertisers for the world's leading brands need to understand and adapt to |
| 1:13.8 | a rapidly changing landscape on a continual basis, whether it is the consumer behavior |
| 1:19.2 | known as channel switching between devices, platforms, etc. or the continued behavior |
| 1:25.0 | of scrolling through numerous walled gardens such as TikTok, Instagram, and Snapchat. |
| 1:30.8 | The marketing and advertising technology industry grows increasingly fragmented. |
| 1:35.4 | Today, we're going to talk about the Agile of the Omni Brand and what it means for both |
| 1:39.8 | brands and the marketers behind them as well as their customers. |
| 1:43.6 | To help me discuss this topic, I'd like to welcome Ali Marlow Thomas, chief innovation |
... |
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