393. Belief Breaking Matrix: Revised Episode on How to Attract Clients on Demand (Even If You Hate Creating Content)
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 22 December 2022
⏱️ 34 minutes
🧾️ Download transcript
Summary
Beliefs are a powerful thing and if you're not creating content around breaking your ideal client's false beliefs, you're leaving a lot on the table as far as attracting clients to your coaching business. I want to share with you our belief breaking content matrix, why you need to constantly talk about the same concepts to break beliefs, why college is THE SCAM, and more.
Time Stamps:
(3:00) Caveat About Sales Team
(5:56) The Belief Breaking Content Matrix
(8:06) Think Back About a Past Belief
(15:30) Consistent Repetition
(18:18) Write Down 4 Beliefs Your Ideal Client Has That Need Broken
(25:10) College is THE Scam
(34:28) Quick Framework for Breaking Beliefs
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Yo, welcome back to the FitBiz podcast, Jordan here with a tactical value-based episode to help you |
| 0:06.9 | with your content, to help you get more clients with your content and to ultimately create more |
| 0:12.0 | of an impact and persuade in a more ethical way to help people into their dreams, into their |
| 0:16.8 | desires, and to make change, right? Because that's what we do here as coaches. So what we're |
| 0:21.4 | going to cover in this episode is this. Ultimately, I recorded this a few days ago. And to be honest, |
| 0:28.7 | I was just coming back from the live event. And during that live event, I got like brutally sick. |
| 0:33.7 | It was terrible. But we won't get into that. And I didn't have an episode ready. |
| 0:40.2 | So I had this like, this training that I was developing. |
| 0:41.9 | And it was only like partway done. |
| 0:44.7 | And so I recorded it too early and I listened back to it. And I was like kind of disgusted with how all over the place it was and just not very valuable and not coherent. |
| 0:51.0 | So I'm like, man, you got to redo that. I think that's the only time that I've ever rushed an episode and, you know, put it out |
| 0:57.3 | below my standards. |
| 0:58.8 | So I do apologize for that. |
| 1:00.8 | If you listen to it, hopefully I didn't lose you up to this point. |
| 1:03.8 | So this is a much better version of that. |
| 1:06.1 | What we talk about is how to use the, what I like to call the belief breaking matrix, which is like a content posting |
| 1:11.9 | schedule and framework to turn five to 15 plus followers into clients in like an ethical and |
| 1:18.2 | genuine way, right? And what we're going to cover is this power positioning framework that's going to |
| 1:23.2 | allow you to create better positioning to turn your followers or even suspects into clients and then how |
| 1:28.2 | to take them from there to raving fans then how do you use stories stories to sell and to convince |
| 1:33.4 | and change a prospect's belief around how they're going to get results how they're going to reach |
| 1:37.6 | their goal and why they should work with you why you should be the one to help them there |
... |
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