392 - What Does Sazerac Leaving RNDC Mean For Everyone? and 2023 Predictions on Bourbon Community Roundtable #76

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4.9 • 866 Ratings

🗓️ 12 January 2023

⏱️ 61 minutes

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Summary

It's Bourbon Community Roundtable #76 and this is one I'm excited to talk about because as you're well aware, building a brand requires choosing the right distribution partners. The big shake up of the past few weeks is that Sazerac is pulling out of Republic National Distributing Company in favor of smaller, more mid-tier, and beer focused distributors in around 30 different states. So, we want to ask the roundtable a few questions. First, what would motivate Sazerac to break up this long-standing relationship? If you are a distributor that got selected, what problems are you going to experience. And lastly, as a consumer are we going to see any change like finding Pappy on the shelf at MSRP. Spoiler alert... the answer is no. Since it's the first roundtable of 2023, we all put in our predictions and see what the future holds for bourbon this year. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about dry January. Sazerac is leaving RNDC. What does this mean for Sazerac? Sazerac goes with mid-tier distributors. How do distirbutors adapt and what happens to other brands? Does Sazerac leaving RNDC mean anything for the end consumer? What are your 2023 predictions? @breakingbourbon @fredminnick @drinkseelbachs @bourbonr @sippncorn Support this podcast on Patreon

Transcript

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0:00.0	You can do local recordings now.
0:02.3	So it's been uploading your audio and video the entire time we've been doing this.
0:07.7	I was wondering why I got that pop-up.
0:10.0	Yeah.
0:10.3	Well, actually, Blake's is the only one that says you have low disc base.
0:13.7	So we might be here.
0:16.1	Might be here all night.
0:38.1	This is Bourbon Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews with people making the bourbon whiskey industry happen,
0:40.0	and I'm one of your hosts, Kenny Coleman.
0:45.8	It's Bourbon Community Roundtable Number 76, and this one I'm excited to talk about,
0:49.1	because at this point, you're well aware we're building a brand,
0:51.9	and that requires choosing the right distribution partners.
0:55.0	And the big shakeup of the past few weeks is that Sazirac is pulling out of a Republic National Distributing Company in favor of more smaller,
1:00.2	mid-tier and beer-focused distributors in around 30 different states. So we want to ask the
1:05.0	roundtable a few different questions. First, what would motivate Sazerac to break up this long-standing
1:10.1	relationship? And if you're a distributor that got selected, what problems are you going to experience?
1:15.6	And lastly, as a consumer, are we going to see any change like finding Pappy on the shelf at MSRP?
1:22.6	Spoiler alert, that answer is probably not.
1:26.6	And since it's the first roundtable of 2023,
1:29.3	we want to put in our productions and see what the future holds for bourbon this year.
1:34.6	Well, with that, enjoy this week's episode.
1:36.9	And now here's Fred Minnick with Above the Char.
	...

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