391: Apple Destroyed Facebook Ads. Now What? With Nick Shackleford

The My Wife Quit Her Job Podcast With Steve Chou

[email protected]

Marketing, Business, Entrepreneurship

4.8 • 1.4K Ratings

🗓️ 7 February 2022

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today I’m excited to have Nick Shackleford back on the show. Nick runs Structured.Agency which is a company that specializes in the growth of ecommerce brands and he is a master of paid media. Besides his agency, Nick also runs an event called Geekout which caters towards ecommerce agencies and sellers. Today, we’re going to talk about Facebook Advertising and Nick’s strategies for ads in the face of Apple’s changes. What You’ll Learn Are Facebook ads dead? What to do when you experience a sudden loss in performance for your Facebook Ads How to improve your sale attribution Other Resources […]

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Transcript

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0:00.0	You're listening to the MyWire Quitter job podcast,
0:02.0	the place where I bring on successful bootstrap business owners
0:04.4	and dig deep into what strategies they use
0:06.3	to grow their businesses.
0:07.8	Today, I'm thrilled to have my friend, Nick Shackleford,
0:09.8	back on the show.
0:11.1	And Nick is my go-to guy when it comes to running Facebook
0:13.6	ads for e-commerce stores.
0:15.5	Now that the Apple iOS updates have had several months
0:18.4	to settle down, we are going to discuss the current state
0:21.0	of Facebook advertising.
0:22.8	But before I begin, I want to thank
0:24.0	Clavio for sponsoring this episode.
0:25.9	Always excited to talk about Clavio,
0:27.4	because they are the email marketing platform
0:29.0	that I personally use for my e-commerce store,
0:31.0	and they depend on them for over 30% of my revenue.
0:33.7	Now you're probably wondering why Clavio
0:35.2	and not another provider.
0:36.7	Well, Clavio is the only email platform out there
0:38.6	that is specifically built for e-commerce stores,
0:40.7	and here's why it's so powerful.
	...

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