You're listening to the MyWipeKitter.job podcast, the place where I bring on successful

bootstrap business owners and delve deeply into the strategies they use to grow their

businesses.

Today, I have an amazing guest on the show, Jake Thomas.

And Jake is the founder of CreatorHooks.com, where he analyzes the secret psychology behind

what makes people click on YouTube videos and how to come up with engaging content ideas.

And I've been using many of his techniques in the past 60 days, and my YouTube channel

this month is up 40%.

So today, we're going to talk about the elements of a great YouTube video headline.

But before I begin, I want to thank PostScript for sponsoring this episode.

PostScript is my SMS or text messaging provider that I use for e-commerce, and it's crushing

it for me.

I never thought that people would want marketing text messages, but it works.

In fact, my tiny SMS list is performing on par with my email list, which is easily

10x bigger.

Anyway, PostScript specializes in text message marketing for e-commerce, and you can segment

your audience just like email.

It's an inexpensive solution, converts like crazy, and you can try it for free over at

PostScript.io slash Steve.

That's P-O-S-T-S-C-R-I-P-T dot I-O slash Steve.

I also want to talk about Clavio, who is also a sponsor of the show.

Always excited to talk about Clavio because they're the email marketing platform that I

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