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The Heart & Hustle Podcast

390: Double Your Revenue as a Photographer with Luxury Album Sales with Lynette Romero

The Heart & Hustle Podcast

The Heart University

Entrepreneurship, Marketing, Business

4.81K Ratings

🗓️ 16 July 2024

⏱️ 55 minutes

🧾️ Download transcript

Summary

Today we chatted with the design album queen- Lynette Romero from Romero Album Design. We talk all about how to share the value of albums with couples & convince them to go with quality over crappy. Ways to creatively share content about albums that will make it a no-brainer for your couples to want them. The logistical workflow of incorporating album sales with a designer into your photography business. Pros and cons of pic-time albums vs. a custom designer and even more!

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Show notes: https://theheartuniversity.com/390-double-your-revenue-as-a-photographer-with-luxury-album-sales-with-lynette-romero

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Ghosting freebie: www.theheartuniversity.com/ghosting

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Heart Shop: www.theheartuniversity.com/shop

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Website templates: www.theheartuniversity.com/website-templates

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Atomic Habits: https://amzn.to/3xZICFO

Talk Like Ted: https://amzn.to/3Y5TyfK

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Follow along with Lynette:

www.romeroalbumdesign.com

www.instagram.com/romero_album_design

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Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE

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If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.

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PODCAST10 for 10% off anything from The Shop!

www.theheartuniversity.com/shop

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Follow along:

www.instagram.com/mrslindseyroman

www.instagram.com/evierupp

www.instagram.com/theheartuniversity

Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to the Heart and Hassel Podcast. We are your hosts,

0:03.4

Evie McCloud and Lindsay Roman. Thank you for tuning into another episode friend.

0:07.4

We love sitting here and just having these conversations on life and

0:12.0

business and entrepreneurship and photography and all the things.

0:14.8

So today's episode is a topic that we've literally never covered on the podcast which

0:18.4

literally how. I don't know how we really dropped the ball on that one.

0:21.8

Truly. Today we are talking about album sales and just print sequences, print sales for

0:28.6

photographers. So if you are a photographer not currently taking full advantage of the opportunity for revenue growth within your business, let me tell you,

0:38.0

you need this episode probably three different times with notes each time, and then you are going to be changing

0:44.7

some things in your business. So we have the pleasure and the joy of

0:47.5

talking today with Lynette Romero and Lynette is the creative force behind

0:51.4

Romero album design based in the Midwest.

0:53.9

With a portfolio gracing the pages of Vogue and Patler,

0:57.1

Lynette stands at the intersection of luxury and artistry.

1:00.5

Collaborating with world-renowned photographers, Lynette brings an editorial approach to design,

1:04.8

seamlessly blending, storytelling, and aesthetics.

1:07.6

With a distinctive editorial approach, each album curated by Lynette is a visual symphony weaving together moments and emotions into timeless

1:15.9

masterpieces.

1:16.9

All right, now we talked about so much with Lynette.

1:20.2

We like hammered her about every single logistic thing I could possibly think of but overall she and we talk about how to share the value of albums and kind of the importance of them to your clients like how do you convince a client that's just paid you thousands of them to your clients. Like how do you convince a client that's just paid you thousands of dollars

1:34.6

to spend another thousands of dollars or less,

1:37.7

but still, how do you convince them of the quality

...

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