You're listening to the Heart and Hustle podcast. We are your hosts, Evie McCloud and

Lindsay Roman. We are back with another episode and we are so excited for today's

tea filled episode. We have done overrated and underrated

Instagram episode before where we basically gave you a bunch of things on

Instagram that we thought were either overrated or underrated and today

we are back with another. broadening it yeah we're

broadening it to marketing as a whole I think you know we hear so many marketing

tactics in this day and age whether you know it's it's like oh you need to do the

link and bio you need to do giveaways you need to do all these things you need to

cold call people you need to cold message people you like there is so much that we

can talk about today and we're gonna talk about a lot.

And we're going to dive in onto whether we think

a lot of marketing tactics or strategies

in this day and age are either overrated or underrated.

Yeah, so buckle up, grab your pen and paper, this is a non-exclusive list, but it's a pretty

thorough one, so let's dive in to underrated, overrated,

marketing edition.

This is Lindsay. I want to share a vulnerable moment with you years ago

before I launched my first preset pack something that genuinely held me back from

doing it for way too long was the technical back end of how to do it. Like I know we all know that e-commerce

is a brilliant way to grow and diversify our business,

but whether you're a photographer

...