#39 - The Reason Discount/Sale Brands Don't Last

The Nick Bare Podcast

Nick Bare

Health & Fitness

5 • 5.9K Ratings

🗓️ 3 July 2020

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of The Bare Performance Podcast, Nick Bare talks about how relying on discounts/sales as a company can ultimately drive brands in to the ground.

Every year, Bare Performance Nutrition only offers two sales a year. The first is 4th of July and the second is Black Friday. This year the Bare Performance Nutrition team decided to hold off on the 4th of July sale and, instead, offer a new product flavor release of Strong Greens.

Listen to Nick talk about why the team decided to hold off on the annual 4th of July sale and how the leaders within the company have to make smart and responsible decisions as they grow.

Bare Performance Nutrition: https://www.bpnsupps.com

Nick's Instagram: https://www.instagram.com/nickbarefitness

BPN's Instagram: https://www.instagram.com/bpnsupps

Transcript

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0:00.0	What is going on guys welcome back to another episode of the Bear Performance Podcast.
0:14.6	I'm your host Nick Bear CEO of Bear Performance Centrition and today is July 2nd 2020.
0:25.4	Yesterday we launched our new flavor of strong greens which is pineapple coconut and this past week
0:33.8	has brought up a lot of questions that I wanted to address in a podcast. Now this episode of
0:39.2	the podcast is going to be business related. It's all about bear performance nutrition and things
0:44.2	that I have learned growing and scaling of business and the sports nutrition supplement industry
0:52.6	and it can be applied to almost all business e-commerce directly most positively correlated
1:01.7	with commodity products. Products that you have to repurchase that you run out of that you use
1:08.6	on a regular basis that being like a perfect example of supplements. The commodity you buy away
1:15.0	protein it has 27 servings you go through 27 servings you run out you have to resupply
1:22.0	buy more dietary supplements are commodity that is the industry we're in and the reason I wanted
1:29.4	to really address some of these questions and podcasts is I think it gives some insights I'm
1:34.0	really strong insight into building and scaling of business especially you know the mindset
1:40.9	and thought process behind growing our business and I think it it'll be a great piece of transparency
1:48.7	not just for people who are interested in starting and growing their own business but
1:55.4	anyone that is a part of the bear performance nutrition story and customer base and in you know
2:03.4	fuels and lives are mindset they go one more mindset I think it'll explain a lot of things
2:11.4	especially as we've grown you know this past year has been another massive growth here for us
2:19.0	this last quarter alone we've grown over 300 percent within the business and it's crazy you know
2:24.5	we talk about here if you look out in the parking lot from the office like the office that I'm in
2:29.2	right now recording the episode I can see the parking lot and a year and a half ago we had like
2:35.1	four four vehicles in the parking lot and now in a given day we'll have 12 to 15 vehicles in the
	...

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