Too many of you out there are swinging for the fences.

You're looking for a home run.

You're trying to hit a home run instead of just simply focusing on base hits.

But regardless of the startup budget or the amount of experience that people have with online business or marketing,

I see the same recurring issue over and over and over. Stop trying to

hit a home run and start swinging four base hits. What's up guys? You're listening to another

episode of Selling on Amazon with Andy Isam.

Stop trying to hit a home run and start swinging for base hits.

I grew up playing baseball. I played baseball in high school. First of all, I played baseball

as a kid. You know, obviously growing up, I played baseball in high school. Then I played baseball in college.

And here's the thing.

I think too many times people swing for the fences in baseball, right?

They get up there trying to hit a home run every at bat, and they end up striking out more times than not.

But games are won with base hits.

Games are one with people getting on base and hitting base hits to score a couple runs one or two runs maybe more every inning that's how real games are won and if we're taking this analogy

over to amazon or we could say e-commerce in general too many of you out there are swinging for

the fences you're looking for a home run. You're

trying to hit a home run instead of just simply focusing on base hits. I've been doing coaching

and consulting for a while now. So I've had the opportunity to talk to dozens of different people

of different levels and degrees of starting and launching their

brands. But regardless of the startup budget or the amount of experience that people have with

online business or marketing, I see the same recurring issue over and over and over. And that is

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