There's a lot of talk these days about values, whether they be through individuals or businesses. What's missing in these discussions however, is the importance of emotion in determining those values. In today's episode of "The Greatness Machine," Darius chats with Fran Biderman Gross, founder and CEO of Advantages, an award-winning Inc. 500 company. Through her work, Fran leads her clients along a journey of brand discovery that reveals their personal and organizational 3 keys: purpose, values, and story. You'll discover why emotion is often the missing link when determining shared values for your team and your business, offering deep insights to make the process more effective. You'll learn why shared values can often be demonstrated in different ways by members of your team, and why understanding those differences makes the implementation of those values far more effective. You'll also discover why having employees and team members who are engaged and aligned with the values of the company and the visionary builds more effective teams and avoids common HR issues. Join Darius and Fran as they have a frank and fascinating discussion on the importance of including emotion in the creation and implementation of shared values for the business. Enjoy! What You’ll Learn in this Show: Why emotion is the key to creating powerful shared values among your team and for your business.  The importance of discovering your key values and those of your team, and as well as understanding the different ways people demonstrate those values. Why having employees and team members who are engaged and aligned with the values of the company avoids issues of disloyalty and the like. And so much more... Resources: Advantages Website Facebook Instagram YouTube Twitter LinkedIn This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Learn more about your ad choices. Visit megaphone.fm/adchoices