If you give this ballpark number and then let that thing evolve and eventually get to the point where it's like, oh, it is 2x, you're going to have a disgruntled client.

They're not going to be happy with the fact that I didn't know I was designing something more expensive.

And you might say, how could you not know?

Guys, these clients don't know.

Guys, today we're going to talk about ballpark pricing.

Everyone talks about ballpark pricing, why it's the worst thing.

We're going to talk about when you're anchoring this, how it emotionally impacts your

client, how clients might not be price shopping. Instead, they actually might be

just trying to get to a decision whether or not the project makes sense or not. So ballpark pricing

can feel like a negative thing in our industry. A lot of people advised against it. But we're going to

talk about how you can actually do it accurately and be a good

steward to the project, be a good steward to the, the, your client, and be a good

steward to your business, meaning that you're doing it in a way that does not hurt

the process.

So let's get into it.

Guys, this product has brought to you by Hornish Workwear.

I'm just going to riff on Harnish just for a minute.

This is totally off script.

I have their pants.

I have their sweatshirts.

Every modern craftsman T-shirt, every NS Builders T-shirt, everything is all Harnish.

I partnered with Harnish years ago. Kyle and Alex have been great and have been really

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