Welcome to the How of Business with your host, Henry Lopez, the podcast that helps you start, run, and grow your small business. And now, here is your host.

This is Henry Lopez and welcome to this episode of the How of Business podcast on the topic of defining the avatar for your business.

What is an avatar?

It's more than your target market, which can be fairly broad. It's your target persona for your small business, your ideal client or customer,

the personification of the one ideal person who represents your best or potential best client or customer.

And so on this episode, I'm going to share some thoughts and tools and tips to help you define

your avatar, whether you're planning to start your first business or you're already an existing

small business owner. If you are planning to start a new business,

then it's critical that you have a clear and concise profile of your avatar.

If you're already in business and you don't have a clear avatar,

I encourage you to do so now.

And if you do have an avatar to find,

use this content to validate or perhaps enhance what you already have.

I think it's something you should revisit periodically, as it could likely change because

markets change, conditions change, your business changes. So it's good to revise it or at least

review it on a periodic basis, maybe once a year if you're an existing business owner.

If you want to receive more information about the Hawa business, including links to the show notes

page for this episode in particular, there's going to be a free download that I'm going to talk

about and share with you called an avatar profile worksheet and a sample avatar profile that you can download for free.

Just go to the howabusiness.com and go to the show notes page for this episode.

Recently on episode 382, I shared my experiences, tips, and tools on how to create a business plan.

And in that conversation, I highlighted the importance of defining your target avatar,

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