This is the Read to Lead podcast, episode 388. Being able to put yourself in someone else's shoes

and really intelligently imagine their experience and feel it, that is empathy. And that is a skill

that can be cultivated. It's not just an on or off switch. It's something you can actually

choose to lean into and to get better at. When COVID-19 became a global pandemic, somebody

hit a reset button on the economy. Economists have begun referring to the 2020 event as the great reset button

as lockdowns and health scares cause dramatic shifts in the business and economic landscape

across the world. What does this reset mean for entrepreneurs and their place in the economy

as they build or rebuild a business in 2020 and beyond? Hi, I'm Jeff Brown, and this is the Read to Lead podcast. Glad you're

here. I believe that if you want to achieve true success in business and in life, then a habit of

intentional reading is a must. I wrote the book on it, literally. It's called Read to Lead,

the simple habit that expands your influence and boosts your career with co-author Jesse Wisniewski.

It's available now.

Find out more at readtoleadbook.com.

Each week, we're joined right here on this show by another author to chat about their latest book and their unique insights on things like personal and professional development, leadership,

productivity, career, business marketing sales, and today, entrepreneurship. In a moment, we'll sit

down with my friend and new author John Meese. He's written a book called Survive and Thrive,

How to Build a Profitable Business in any economy, including this one.

I'll ask John to share what he means when he says real entrepreneurs get paid, but they don't work for money, why he believes empathy is a skill that can determine your ability to succeed,

the difference between a gateway product, a flagship product, and a continuity product, and

plenty more.

If you want to learn the smarter way to read books, get better at choosing the books you do read,

or learn how to develop a more consistent reading habit, I encourage you to pick up my

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