today's episode is somebody you're probably very familiar with Jordan Syatt, who just for some

context in case you, you know, do live under proverbial fitness industry rock. He, you know, he's

been featured in tons of media outlets, Huffington Post, men's fitness, or men's health and fitness,

CNN. He also was Gary V's personal trainer and nutrition coach for years. And he holds a

bunch of powerlifting records, huge online presence and influencer, and just a really great coach

as well and business owner. And so we interviewed Jordan as one of our guest coaches in our

IFCA community. We talked about a host of things. We talked about, you know, what it means to build a brand

and the differences between going wide and going deep, you know, how he sees social media in today's

landscape and the rapidly changing factors that come to building a social media brand into connecting

with your audience. We talked about his stories around Gary V V and what that was like, you know, training him.

And then, man, a lot of other subjects talking about like philosophy around coaching as well,

which I think is a powerful thing to discuss because he's coached thousands of individuals.

And so there's just so much to take away from this interview.

So this is going to be a two part, two part episode where today we're going to do the interview. So this is going to be a two-part, two-part episode where today we're going to do

the interview. Then we had a Q&A with our community where, man, our clients asked some fantastic

questions that I would argue that part two is almost more valuable. So stay tuned for that.

That'll be the next episode. And without further ado, here's Jordan Syatt.

We hear the word brand a lot. I look at the word brand like metabolism

and that everyone uses it and no one knows what the fuck it means. All these clients are like, oh, I have a

slow metabolism. I'm like, what is your metabolism? And they have no idea how to answer the question.

And then I see people trying to build a business and they're like, yeah, I'm really trying to build my brand. And I'm like, what is brand? And they can't fucking it. They have no idea what

their brand is. And first, Jordan, I just want to really say thank you for taking the time, man.

...