#383 - What are the ways we can be better than Chinese manufacturer brands since we can't compete on price?
Built by Business: Amazon FBA, E-Commerce, Brand Building
Andy Isom | Amazon FBA Seller & Agency Founder
4.9 • 816 Ratings
🗓️ 23 October 2024
⏱️ 10 minutes
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Summary
In this Amazon Quick Tip, I answer this question: What are the ways we can be better than Chinese manufacturer brands since we can't compete on price?
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Transcript
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| 0:00.0 | What's up guys? This is Andy back with another Amazon quick tip. This is a question that was asked on my weekly Q&A call with my coaching students. Enjoy. |
| 0:14.0 | What are the ways we can be better than Chinese Chinese manufacturers brands since we can't compete on price? |
| 0:23.0 | I'm actually curious. |
| 0:24.2 | Hit me up in the chat. |
| 0:25.0 | I know some of you guys are still with me. |
| 0:26.2 | Hit me up in the chat for those of you. |
| 0:27.8 | Because I actually know a lot of you guys, including ourselves, are going up against a lot of Chinese competition. |
| 0:33.5 | Like I would say a lot. |
| 0:34.2 | Most of our competition is Chinese competition. |
| 0:36.5 | What do you guys think? |
| 0:43.5 | Like what are your guys' recommendations for how to be better than a Chinese brand? |
| 0:51.1 | Just hit us up in the chat if you're willing to share some of your thoughts or things that you guys are doing to differentiate yourselves from Chinese competition. |
| 0:53.3 | I'll share some too, like my thoughts. |
| 0:56.5 | My like big, big observation with Chinese brands is they have a very different definition of quality than Americans do. And I'm not like, |
| 1:04.4 | that's not trying to throw shade, but straight up like their Chinese definition of what is considered |
| 1:10.0 | quality or even like acceptable is very different |
| 1:14.4 | from what Americans deem as quality and acceptable. So we see this with like dog bananas, right? |
| 1:19.4 | A lot of Chinese brands selling dog bananas. We order their bananas. We've seen their bananas. |
| 1:24.1 | And they are crap. They're like, there's no other way to put it. They're crap. They're cheap, |
| 1:28.3 | they're thin. They're just, they're crap. I don't know how else to say that. But to them, |
| 1:33.6 | that's acceptable or that is considered good. Like that is, they, in their brain, they're like, |
| 1:38.8 | this is what they want. And to their credit, it is what a lot of people want. There's a lot of people who buy 50-pack dog bananas for $9.99 on Amazon. |
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