Welcome to the how of business with your host, Henry Lopez, the podcast that helps you start,

run, and grow your small business. And now, here is your host. Welcome to this episode of the

how a business. This is Henry Lopez. On this episode, I'm going to focus on small business

referrals. Why are they so critical to the growth of your business, how to ask for referrals,

and how to encourage your best clients and customers to refer you to their friends and family.

To receive more information about the Howa Business, including links to the show notes page for this

episode, or also to schedule a free coaching consultation with me, just text the word biz, B-I-Z, to 772-8372-83700,

or visit the howab business.com.

Let's start with just the basics of defining a referral.

I know everybody understands

what a referral is, but just to make sure we're on the same page, referrals are certainly, arguably,

the most effective and cost-effective way to grow your small business. But asking for referrals,

like trying to close a sale, can feel awkward for a lot of us as small business

owners. And you don't want to come across as desperate or pushy or presumptuous. A referral is

someone who is currently in the market to buy your product or service, and they have been told

about you by someone they know and trust. The referred potential client knows a little something about you, perhaps,

and what you do when you connect with them. It's a lot stronger and a lot easier to propose to

them, to offer them your services or products than just a lead or certainly than just a cold call

to someone who knows nothing about you. Why do we need

referrals? Well, you know, if we want to get more of those customers, like the ones that we have now

that are our best clients or customers, the ones that generate the best and the most business for us,

then referrals is the way to build that business.

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