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The Amy Porterfield Show

#383: Am I Giving Away Too Much Free Content?

The Amy Porterfield Show

Amy Porterfield

Entrepreneurship, Business, Marketing

4.95K Ratings

🗓️ 1 July 2021

⏱️ 29 minutes

🧾️ Download transcript

Summary

And the Not-So-Mysterious Breakdown of Free vs. Paid Content  Imagine how it would feel to show up to your next content creation sesh with clarity and confidence, knowing exactly what YOUR boundaries are between free and paid content.  Sounds amazing, right? Well, I’m going to show you how to finally let go of the white-knuckle fear of sharing your stuff for free. Because look, I get it. As an entrepreneur, it’s the ultimate rock and hard place.  Why would my audience ever be willing to buy from me if I’m teaching them concepts for free? How would they ever trust that I know my stuff if I don’t share anything with them until they fork over the cash?  That’s why I’m taking a page out of the book of my beloved Crime Junkie podcast and getting to the bottom of this great entrepreneurial mystery in this episode -- once and for all.  In this episode, I’m giving you the down-to-the-decimal details on:  How much free content you should be sharing with your audience (and I’m talking specifics!) 3 questions to ask yourself to make sure that your free stuff isn’t overstepping and undervaluing your paid offers The one thing your free content needs so your audience can say an ENTHUSIASTIC YES to becoming a paying customer The actual free content that I released ahead of my Digital Course Academy launch that prepared my audience for DCA...rather than turn them off of it.  So grab a notepad and press play! We’ve got a mystery to solve. Here’s a glance at this episode... [02:31] Free content is the what and of what you're teaching while paid content is the how and step-by-step.  [05:40] A good rule of thumb is that 20% of your paid content can be revealed in your free content.  [13:49] Be generous with your content. Have an abundance mindset and know that there is more than enough to go around. [15:47] Ask yourself these questions when determining what to include in your free content: Do I teach the exact same thing in my course? Where's my audience right now in relation to this exact topic? [24:52] Action steps: Do a mini content audit, and develop an abundance mindset when it comes to free content. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Transcript

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0:00.0

Hey you, what would you say if I asked you if you wanted to fast track your transition

0:04.4

from being an employee to being a boss of your own business and your life?

0:09.1

Would you be interested?

0:10.1

Well, I hope you just said yes because I want you to listen closely, my friend.

0:15.0

I'm about to let you in on something that could help you do just that.

0:20.0

On Saturday, February 25, 2023, it's going to come faster than you know it.

0:26.2

I'm hosting a live virtual event where you'll learn actionable strategies that will bring

0:32.0

you closer to the creative, financial and lifestyle freedom that you want and deserve.

0:38.3

Just imagine no more investing time in someone else's dream, no more work that leaves you

0:44.7

empty and unfulfilled, no more cubicles, those are a thing of the past, and no more working

0:52.4

in a job that you don't absolutely love.

0:56.2

Everything I share with you during this event is a direct reflection of what I wish I would

1:00.7

have known when I was first starting my business.

1:04.3

You'll walk away with the momentum you need to leave your job in the desk and become the

1:08.6

entrepreneur you know you are meant to be.

1:11.6

I'll be joined on center stage by two of the biggest names in online business.

1:16.0

My girl Jasmine Star, who's the queen of all things social media and Jenna Kutcher, the

1:21.4

best-selling author of How Are You Really and host of the Top Ranked Podcast Goldigger.

1:28.5

And I have a few secret guests as well that I'm not going to tell you about just yet.

1:33.2

So if you're ready for freedom and fulfillment through entrepreneurship, then consider this

1:37.4

your official invitation to the two weeks notice virtual experience.

1:42.2

All you need to do is head on over to twoweeksnoticebook.com to reserve your free spot in my virtual

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