I guess we should just knock out the sad news right at the beginning Jason and do the obituaries.

Let's do it. Let's put them up top. I like it. We got John Warnock, co-founder of Adobe.

He died about a week ago. The Times had a good obituary. I was kind of taken it back.

Adobe did not do the sort of our founder died. Let's devote our home page to a obituary.

Like, I mean, the canonical example would be what Apple did when Steve Jobs died.

Adobe just sort of had like a statement, but they didn't really market on their website.

They're too busy trying to sell you on doing marketing things with your website or whatever they do now.

It still is the Adobe I love, but there's also like the the new Adobe that does stuff that I don't

think I want to know about the the ad tech Adobe. Yeah, when I was at IDG, we used Omnitr for a while,

which is part of Adobe and it's all the yeah, it's like ad tech and analysis and stats and marketing

tools and all of that, which I understand they got a lot of they got a lot of people who are in

the advertising business and then the marketing business and it's one of those ways like all this talk

I'm sure we're going to talk about about like businesses. Apple is in that you would never have

bet they would have been in and are there going to be other weird businesses that they are going to

go in that we will be shocked by today, but like Adobe's like that right where they're like they

still do Photoshop. They still do all of the creative apps. They're still building new apps.

They still have like teams of scientists and mathematicians working on while like AI image

recognition features and all of that stuff, but they also have now this built this whole

side business or or maybe it's the main business. I actually don't know the size of it, but it's

like yeah, marketing tools for big companies. Yeah, I don't know, but but we're not he wrote

illustrator and we're not going to gashki the two founders gashki passed away a couple of years

ago just pivotal knowledgeable computer people who also decided that they were going to just take

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