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A Well-Designed Business® | Interior Design  Business Podcast

381: Power Talk Friday: Julie Broad: Write a Book to Market Your Interior Design Business

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8786 Ratings

🗓️ 30 November 2018

⏱️ 55 minutes

🧾️ Download transcript

Summary

Welcome to Power Talk Friday! As most of you know, on Fridays LuAnn talks to people, from any industry, who can share something with us that will enhance, grow, or make our business or personal lives make sense. Today we are very happy to have Julie Broad, an Amazon Overall Number 1 Best-Selling Author, join us on the show. Julie has a background in real estate and in branding. Having generated over six figures in revenue from her book sales alone, she now teaches authors how to build their brand and boost their business through her new company, Book Launchers.Com. Listen in today to find out how Julie could help you make a bigger impact with your interior design business by writing, publishing, and selling a top-quality book. Julie was born in Canada. She grew up in rural Alberta in a house attached to a 20 room Motel. Collecting the pop cans and beer bottles from the motel rooms, she used the money to invest in gold stocks which she used to pay for her first year of undergraduate education. When it was time to do her MBA, she used her savings to buy investment properties instead of fund her education. Student loans paid for school, and then the seven properties she owned by the end of her MBA paid off her student loans. Julie continued to apply the entrepreneurial lessons she learned from her parents (not her MBA, because that degree was pointless) as she grew her real estate portfolio, launched a real estate training and education company, and began to write books. She became an Amazon Overall Number 1 Best Selling Author, an International Book Award Winner, and recipient of the Beverly Hills Book Award for Best Sales book. Listen in to find out how Julie helps people achieve their goals. Show highlights: The benefits of self-publishing. Producing a book to give clients will really benefit small business owners or designers. Producing a book really demonstrates that you're an expert in your field and it can earn you tons of media as well! How much content has to be in your book for Amazon to sell it and provide you with printed copies of it. You can increase the content of your book by spacing it out and filling it in with pictures. How getting some assistance with structure, from someone like Julie, can really help to bring out of you what you already know. Friends and family probably won't tell you if your ideas really suck. The ways that Julie helps people position their book to appeal to their ideal reader. Putting your own flair into ordinary things. Some things to help you get to the heart of your brand. Some mistakes people make in communication that deludes their message. A tip about body language to help you become more confident. With self-publishing, it's 100% your book. Links: Website: Book Launchers YouTube: Julie Broad Facebook: Book Launchers Instagram: @juliebroad @booklaunchers Twitter: Book Launchers

Transcript

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0:00.0

Have you heard about the exciting new exhibit by the Black Artists and Designers Guild,

0:05.6

which was commissioned by the Cooper Hewitt Smithsonian Design Museum in New York City?

0:11.1

Big news, right?

0:12.6

The Cooper Hewitt's exhibition is called Making Home, Smithsonian Design Triennial.

0:18.2

Now, the batch designers exhibit is titled the Underground Library,

0:23.8

inspired by the Underground Railroad. The Underground Railroad is the clandestine network

0:28.6

established in the early 19th century through which many enslaved African Americans

0:33.6

traveled in search of freedom. This library installation represents a 21st century sanctuary surrounded by art, objects,

0:43.5

artifacts, and books of black legacy.

0:46.9

In reimagining and repurposing the Andrew Carnegie Personal Library,

0:52.7

badge invites you to examine the power of home libraries

0:56.1

and the significance of literacy, remembering that African Americans were denied the right to read

1:02.3

under slavery. I'm honored to share that Window Works in Livingston was asked by badge to create

1:08.7

the flat panels for the windows. We used a custom design fabric

1:12.5

by badge members, and the fabric was fabricated by Stacey Garcia's team at Libatex. So please make a

1:20.0

point to visit this inspired space the next time you are in New York City. The exhibition runs

1:25.5

from November 24 all the way through August 10th,

1:30.0

2025. So you have plenty of time to get this on your calendar. We will put links in the show notes.

1:49.6

Welcome. Welcome to a well-designed business.

1:53.4

My name is Luann Nigara, and I'm so glad you found this podcast.

1:59.4

Together with my husband Vince and our partner, Bill, we have grown our company WindowWorks from the ground up. So I know and I understand the challenges

2:02.3

you face in running your interior design business. I also know that your talent alone isn't

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