380: Why As Women We Are Better At Investing Than We Think!

The Clever Girls Know Podcast

Bola Sokunbi

Education, Business, Entrepreneurship, Self-improvement, How To

4.8 • 898 Ratings

🗓️ 5 August 2025

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

On today’s episode, we’re joined by financial journalist and fintech insider Gemma Boothroyd to explore why women are better at investing than we think. With a background in product and marketing at top UK fintech firms, Gemma saw firsthand the stark differences in how men and women approach investing—and how the industry often misinterprets those differences.

That experience inspired her upcoming book, Hidden Risk Economy, which challenges the outdated belief that women are too risk-averse to succeed as investors. Instead, she reframes women’s approach to risk as a strength and a powerful driver of long-term success. Her mission is to close the gender investing gap by showing women that not only are they capable investors—they may just be the best in the game.

WHAT GEMMA DISCUSSED:

Her background in finance and fintech, and how those experiences shaped her perspective on women and investing.
The harmful myth that women are too risk-averse to be great investors, and where that narrative comes from.
Why the problem isn’t a lack of confidence among women—it’s a lack of fair and accurate narratives.
What research actually shows about how women invest compared to men.
The difference between being risk-averse and being risk-intelligent.
Why women’s cautious, long-term investing approach is a competitive advantage.
How financial marketing often alienates women and what needs to change.
Advice for women who feel investing is too complicated or risky, including how to take the first step with confidence.
Practical ways women can reframe their relationship with risk and invest on their own terms.
The one narrative she would change about women and money.

HOW TO KEEP UP WITH GEMMA:

On TikTok: https://www.tiktok.com/@gemmaboothroyd
Via her website: https://hiddenriskeconomy.com/

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❤ Get the best-selling Clever Girl Finance Books: clevergirlfinance.com/books

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❤ Read the Clever Girl Finance Blog: clevergirlfinance.com/blog

❤ Follow us on Instagram: instagram.com/clevergirlfinance

Transcript

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0:00.0	Hello everyone and welcome to the Clever Girls No podcast. This is Bola Shokombi. I'm the founder and CEO of Clever Girl Finance. The Clever Girls No podcast is a podcast for women offering a space for conversations around personal finance, business, life, and living. I'd love for you to subscribe to this podcast,
0:23.9	and you can do that everywhere you listen to your podcast episodes.
0:26.2	And if you love what you're listening to,
0:30.9	be sure to leave a review so that other amazing women just like you can find this podcast too.
0:36.4	Also, don't forget to stop by Clevergirlfinance.com forward slash subscribe and sign up for our weekly newsletter.
0:39.4	It's a great way to get motivation and accountability sent straight to your inbox as you work
0:43.9	on achieving your financial goals. We also have over 30 plus completely free courses to help you
0:49.8	on your financial journey. And if you haven't already, check out our YouTube channel. Just search
0:55.3	Clever Girl Finance on YouTube. You can also find us on Instagram at Clever Girl Finance.
1:01.5	Okay, let's get into today's episode.
1:05.9	Hi, Gemma. Hi, how are you? I'm doing great. How are you doing? I'm doing fantastic. Thank you very much.
1:15.6	Welcome to the Clever Girls No Podcast. I'm excited to have you here. We're going to be talking about
1:20.2	key tips to invest like a woman, why we're better at this than we think. And this is such a
1:25.6	great topic. So welcome. And before we dive in,
1:29.4	please tell everyone who you are and what you do. Yeah. So thank you for having me, first and foremost.
1:35.7	I'm glad you're excited about the topic too because I'm pretty obsessed with it. I am Gemma.
1:43.2	So I'm a personal finance journalist. I'm currently writing a book about this myth
1:47.9	that women are risk averse and really just diving into all of the realms in which we are bigger
1:53.7	and typically better risk takers actually than men. And prior to this, I was working in product and marketing for some UK
2:02.7	fintech companies. So basically investing apps that help you get investing right from your phone.
2:08.8	And that's where I just became completely engrossed by the gender investing gap. And it's
2:14.7	what's led me to doing what I'm doing now and figuring out why men and women invest and take risks so differently.
	...

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